February 14, 2012 | by

New Mobile Phone App to Help Save Lives Announced by San José Fire Department and El Camino Hospital

SJFD LogoSAN JOSE, Calif. – A free CPR “citizen responder” mobile phone application will help save lives through a new partnership between the San José Fire Department and El Camino Hospital.

The PulsePoint app enables members of the public to provide life-saving assistance to victims of sudden cardiac arrest, which causes nearly 1,000 deaths a day in the United States. San José is the nation’s largest city to utilize PulsePoint’s location-aware technology. The app is available for both the iPhone and Android smart phones.

“The first few minutes after a sudden cardiac arrest are critical for saving lives, and this app will help citizens provide immediate assistance,” said San José Mayor Chuck Reed. “Technology can help us build a safer, stronger and healthier community, and our partnership with El Camino Hospital to bring PulsePoint to San José is a wonderful example of this commitment at no cost to us.”

App users, who have indicated they are trained in CPR, can be notified if someone nearby is having a cardiac emergency and may require CPR. The app uses sophisticated location-based services to alert citizens in a public place of the need for CPR. The application also directs citizen rescuers to the exact location of the nearest publicly available automated external defibrillator (AED).

The PulsePoint app will be made available to additional communities in Santa Clara County over the next year.

“We’re making it very easy to empower citizens of San Jose who can help with CPR when every second counts,” said San José Fire Chief William McDonald. “Timing is crucial for saving a life during cardiac arrest, and a notification to someone close by who can perform CPR can make all the difference.”

The City of San José has installed 190 AEDs in libraries, community centers and other public locations. The City has also installed 40 AEDs at the San Jose International Airport so victims of cardiac arrest can have a greater chance of survival.

El Camino Hospital Logo“Bringing this leading-edge lifesaving tool to the residents of San José is part of our ongoing commitment to improve the health and well being of our community,” said Tomi Ryba, president and CEO of El Camino Hospital. “We encourage everyone to become trained in CPR in order to extend the benefits of this mobile application and save lives.”

“Once a sudden cardiac arrest begins, chances of that person surviving decrease 10 percent for every minute that passes without resuscitation; after 10 minutes there is little chance for successful resuscitation,” said Chad Rammohan, MD, FACC, medical director of the Chest Pain Center at El Camino Hospital. “Citizen responders can help stop the clock by starting CPR immediately and help increase the individual’s chances for survival until paramedics arrive. Recent advances in hospital management including cooling or therapeutic hypothermia have made a significant difference in meaningful recovery.”

While difficult to quantify how many lives have been saved from bystander intervention since CPR was developed by the American Heart Association in 1960, the stories of people like sudden cardiac arrest survivor Theresa Doede underscore the important role that everyday individuals trained in CPR can play.

“I survived an out-of-hospital sudden cardiac arrest while attending a Christmas party on December 11, 2010,” said Ms. Doede. “I have no brain injury due to a willing bystander beginning CPR within moments of my collapse.”

The PulsePoint app is available for download free at both the Apple iPhone App Store and in the Android Market.

The PulsePoint app also provides a virtual window into select 911 emergency communication centers giving users of mobile devices real-time access to emergency activity as it is occurring. Users are able to view active incidents, including the current response status of dispatched units, and instantly pinpoint incident location on an interactive map. Users also can choose to be notified of incidents by type when they are dispatched and monitor emergency radio traffic via this modern version of the traditional fire scanner.

The PulsePoint app has received several international awards, including the International Association of Fire Chiefs 2011 Fire Service Award for Excellence, a CTIA-The Wireless Association 2011 VITA Wireless Samaritan Award, a 2011 Computerworld Honors Program Laureate Award for Innovation, an American Heart Association Life Saver Heart Partner Award, and an IADAS Webby Official Honoree award for the Best Use of GPS or Location Technology. Additional information about the PulsePoint app can be found at www.pulsepoint.org.

About Sudden Cardiac Death
Sudden cardiac arrest occurs when the heart suddenly stops beating, resulting in no blood flow to the brain and other vital organs. Approximately 300,000 out-of-hospital cardiac arrests occur each year in the United States, with a median reported survival-to-hospital-discharge rate of 8 percent.

Rapidly implementing the “chain of survival” model can help increase the chances of survival from sudden cardiac arrest. The steps in the chain include activation of emergency medical services by calling 9-1-1, starting CPR, using an AED and acquiring appropriate care.

About the San José Fire Department
The San José Fire Department is committed to excellence in public safety. It embraces innovative approaches to meet the evolving needs of the diverse city of San José and works in partnership with the community to achieve a fire and hazard safe environment. The San José Fire Department consists of 650 authorized sworn personnel, 44 non-sworn uniformed Fire Communication Dispatchers, and 57 civilian personnel. It protects 206 square miles and approximately 1.2 million residents. Its mission is to serve the community by protecting life, property, and the environment through prevention and response. More information can be found at www.sjfd.org

About El Camino Hospital
El Camino Hospital is an acute-care, 542-bed, not-for-profit and locally governed organization with campuses in Mountain View and Los Gatos, Calif. In addition to state-of-the-art emergency departments, key medical specialties include heart and vascular, cancer care, urology, orthopedic and spine, neuroscience, genomic medicine, and the only Women’s Hospital in Northern California. The hospital is recognized as a national leader in the use of health information technology and wireless communications, and has been awarded the Gold Seal of Approval from The Joint Commission as a Primary Stroke Center as well as back-to-back ANCC Magnet Recognitions for Nursing Care. More information can be found at www.elcaminohospital.org.

About PulsePoint
PulsePoint is a non-profit foundation based in the San Francisco Bay Area whose goal is to make it much easier for citizens who are trained in CPR to use their life-saving skills to save lives. Through the use of modern, location-aware mobile devices, PulsePoint is building applications that work with local fire departments, EMS agencies and police departments to improve communications with citizens and empower them to help reduce the estimated 1 million worldwide annual deaths from sudden cardiac arrest. More information about PulsePoint can be found at www.pulsepoint.org.

Contacts
Captain Mary Gutierrez
Public Information Officer
Office (408) 794-6959
Cell (408) 398-9228
sjfdpio@sanjoseca.gov

Chris Ernst
El Camino Hospital
Office (650) 962-5853
chris.ernst@elcaminohospital.org

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February 7, 2012 | by

Media Advisory – San José Fire Department and El Camino Hospital unveil free, lifesaving CPR mobile phone app to San José community

SAN JOSE, Calif. – In conjunction with Valentine’s Day, San José community leaders are launching PulsePoint, a free cardiopulmonary resuscitation (CPR) “citizen first responder” mobile phone application (app). This new app is designed to help CPR-trained users in the San José Fire Department service area provide life-saving assistance to victims of sudden cardiac arrest.

What
News conference to announce new lifesaving CPR mobile phone app to the San Jose community

Who
San José Mayor Chuck Reed
San José Fire Chief William McDonald
PulsePoint President/San Ramon Valley Fire Chief Richard Price
President and CEO of El Camino Hospital Tomi Ryba
Dave Duffield, co-founder/co-CEO Workday

When
Tuesday, February 14 from 1:00 – 1:30 p.m.

Where
San José City Hall Rotunda, 200 E. Santa Clara Street

Background
The San José Fire Department, through funding from El Camino Hospital, is now able to provide the free PulsePoint app to the San José Fire Department service area. Available for both the iPhone and Android smartphones, PulsePoint gives the public the ability to provide life-saving assistance to victims of sudden cardiac arrest which causes nearly 1,000 deaths a day in the United States. App users, who have indicated they are trained in CPR, can be notified if someone nearby is having a cardiac emergency and may require CPR. If the cardiac emergency is in a public place, the app, using sophisticated location-based services, will alert those in the vicinity of the need for CPR. The application also directs citizen rescuers to the exact location of the closest public access Automated External Defibrillator (AED).

Contacts
Captain Mary Gutierrez
Public Information Officer
Office (408) 794-6959
Cell (408) 398-9228
sjfdpio@sanjoseca.gov

Chris Ernst
El Camino Hospital
Office (650) 962-5853
chris.ernst@elcaminohospital.org

###

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January 18, 2012 | by

Citizen Superheroes Now Equipped with Android Devices

Lifesaving app now available in the Android Market

Android Screen ImagePLEASANTON, CA – The PulsePoint Foundation is proud to announce the release of the Android version of its life‐saving mobile app that crowd‐sources Good Samaritans to events where the potential need for bystander CPR is high. The iPhone version of the app was released in January 2011 by the San Ramon Valley Fire Protection District. The PulsePoint Foundation is the new nonprofit organization taking the reins from the Fire District to guide, enhance and expand the reach of the app worldwide.

“We are very pleased to be extending the reach of the application to Android devices and users,” said Richard Price, President of the PulsePoint Foundation and Fire Chief for the San Ramon Valley Fire Protection District. “With nearly 1,000 deaths a day directly attributed to Sudden Cardiac Arrest, the time for this app is now.”

The foundation turned to Workday, Inc. (www.workday.com) to encourage its employees to volunteer to design and build the Android version along with a multijurisdictional, multi‐client infrastructure that could handle the worldwide interest in the app. The app was developed solely by volunteers from Workday’s development team. “Workday believes strongly in the mission of the foundation and is pleased that several of its employees donated their own time to lend a hand in this important initiative to improve the outcomes for victims of Sudden Cardiac Arrest,” said Petros Dermetzis, Vice President of Development at Workday. “We are very proud and appreciative of the Workday employees who raised their hands to help others with this project.”

The PulsePoint app (previously the FireDepartment app) is now available at no cost in the Android Market. Android users can now simply visit the Market and search for “PulsePoint” to download the app, (the PulsePoint App requires the Android operating system of 2.2 or greater). Once the app is loaded into the phone users can volunteer to be notified if someone nearby is in need of CPR by selecting the CPR notification option.

The application has received several international awards including the International Association of Fire Chiefs 2011 Fire Service Award for Excellence, a CTIA-The Wireless Association 2011 VITA Wireless Samaritan Award, a 2011 Computerworld Honors Program Laureate Award for Innovation, an American Heart Association Life Saver Heart Partner Award, and an IADAS Webby Official Honoree award for the Best Use of GPS or Location Technology. The Public Service Announcement designed to promote awareness and adoption of the application also received two Telly Awards.

The foundation is guided by an Advisory Board made up of visionaries in the tech and medical industries, including Dr. Ben Bobrow of the Arizona Department of Health Services, Co‐Founder and Co‐CEO Dave Duffield of Workday, CIO Tim Ferguson of Northern Kentucky University, CEO Tim O’Reilly of O’Reilly Media, and President Jack Parow of the International Association of Fire Chiefs.

PulsePoint is a registered 501(c)(3) non‐profit foundation based in the San Francisco Bay Area whose goal is to make it much easier for citizens who are certified in CPR to use their life saving skills to do just that… save lives! Through the use of modern, location‐aware mobile devices PulsePoint is building applications that work with local Fire Departments, EMS agencies, and Police Departments to improve communications with citizens and empower them to reduce worldwide sudden cardiac arrest deaths.

Note to Editors
For additional web and print resources related to the app including sample screen shots, supporting images and video, please visit the PulsePoint Foundation website at http://pulsepoint.org/media-resources.

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November 13, 2011 | by

PulsePoint Foundation Hires Chief eXecution Officer

Rob Byrne

Rob Byrne, Chief eXecution Officer

PLEASANTON, CA – Matt Stamey, Chairman of the PulsePoint Board announced today, the hiring of Rob Byrne as the foundation’s Chief eXecution Officer (CXO). As the CXO for PulsePoint Byrne is responsible for the successful development, delivery and worldwide deployment of PulsePoint’s life saving applications and technology.

With a background that ranges from Space Shuttle flight control to relational database design to motion picture image restoration, Rob brings to PulsePoint a broad spectrum of technology expertise and executive experience.

In response to the announcement, PulsePoint President Richard Price said, “Rob’s diverse experience managing complex software development and implementation makes him very well suited to help the foundation widely deploy the lifesaving PulsePoint mobile application. He has the full support of our board and is exceptionally qualified to lead our global ambitions.”

At Johnson Space Center Byrne was a member of the team that developed the onboard flight control software for the United States Space Shuttle and participated in design of the data system for the International Space Station. At IBM Santa Teresa Lab he was an engineer and later a development manager for the DB2 relational database product. At PeopleSoft, Byrne held technical, management and executive positions, including Vice President of Product Quality and Vice President of the CRM (Customer Relationship Management) Program. His most recent executive position was with San Francisco based nCircle Network Security where he was Vice President of Engineering.

Rob has also been active in the area of heritage preservation with a specific focus on motion picture restoration. He has led or participated in several film restoration projects, received a preservation grant from National Film Preservation Foundation, and was recently awarded the Haghefilm Foundation Fellowship for 2011.

When asked about his appointment, Byrne said, “I’m very excited about the potential and the idea PulsePoint represents and embodies. The notion that we can use ordinary Smartphone technology to save lives is a very powerful concept.” He added, “I am especially motivated by our non-profit model and that this technology is available without charge to individuals and to the public agencies we partner with. Our mission is our motivation and our reward comes not in dollars, but in lives saved.”

Byrne is a graduate of University of Texas at Austin, and holds a master’s degree from the University of Amsterdam, Netherlands. He has also performed post-graduate studies at University of California at Berkeley, University of Houston, and San Jose State University. He currently serves on the board of the directors for the San Francisco Silent Film Festival, as well as the Global Film Initiative.

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October 31, 2011 | by

San Ramon Valley Fire Chief Richard Price Named 2012 American Heart Association Heart of Gold Honoree

American Heart Association Heart Ball LogoSAN RAMON, CA – The San Ramon Valley Fire Protection District is proud to announce that Fire Chief Richard Price has been selected by the American Heart Association as the 2012 “Heart of Gold” honoree. The Heart of Gold Award honors an individual who has made significant contribution to the advancement of cardiovascular disease protection and has enhanced the welfare of the Greater Bay Area community.

In January 2011 the San Ramon Valley Fire District, lead by Fire Chief Richard Price, released an innovative new location-aware mobile phone application that empowers everyday citizens to provide life-saving assistance to victims of Sudden Cardiac Arrest. Application users who have indicated they are trained in cardiopulmonary resuscitation (CPR) can now be notified if someone nearby is having a cardiac emergency and may require CPR.

If the cardiac emergency is in a public place, the application, using sophisticated location-based services, will alert citizens in the vicinity of the need for CPR. The application also directs these citizen rescuers to the exact location of the closest public access Automated External Defibrillator (AED). Since its release earlier this year the application has received worldwide attention and acclaim.

“Each year, we search for an individual who stands out in the fight against cardiovascular disease and stroke to honor with our Heart of Gold award,” said Jill DiGiacomo, executive director of the American Heart Association’s Greater Bay Area division. “Our hats are off to Chief Price for developing this cutting-edge and innovative technology.”

“A phone app that alerts CPR-trained citizens to respond to an emergency will literally save lives. For the American Heart Association, it doesn’t get any better than that. We applaud Chief Price and look forward to honoring him at our Heart of Gold Ball on June 2 at Livermore’s Wente Vineyards.”

A 32-year veteran of the Fire Service, Chief Price joined the San Ramon Valley Fire Protection District in 2006 as the Assistant Fire Chief of Operations and was named Fire Chief in 2008. Price is also the President of the PulsePoint Foundation. Price holds a Master’s Degree in Public Administration from California State University Hayward. He is a California State Certified Fire Chief and is an internationally certified Chief Fire Officer. In 2009 Price completed the four year Executive Fire Officer Program at the National Fire Academy in Maryland. Price is a graduate of the Harvard University Senior Executives in State and Local Government Program at the Kennedy School of Government and the Strategic Management of Public Organizations Program at the Goldman School of Public Policy at UC Berkeley. In 2011 Price graduated from the Center for Homeland Defense and Security Executive Leaders Program at the Naval Postgraduate School.

“I am extremely honored to receive this level of recognition from the American Heart Association,” said Chief Price. “I’m also very excited to be in a position to enable citizen superheroes by extending the reach of the CPR/AED mobile application worldwide through the PulsePoint Foundation. Every day nearly 1,000 people die from Sudden Cardiac Arrest in the U.S. alone – one every two minutes. I believe this app can significantly improve that outcome through increased citizen engagement and awareness.”

The Heart of Gold Ball raises funds that support the American Heart Association’s mission to build healthier lives free of cardiovascular disease and stroke. Money raised at the gala pays for research, development programs and community outreach efforts.

About the District
The San Ramon Valley Fire Protection District is an internationally-accredited special district that provides fire, rescue and emergency medical services to the communities of Alamo, Blackhawk, the Town of Danville, Diablo, the City of San Ramon, the southern area of Morgan Territory and the Tassajara Valley, in Northern California (Contra Costa County). The District’s service area encompasses approximately 155 square miles and serves a population of 170,000.

About the American Heart Association
Founded in 1924, the American Heart Association today is the nation’s oldest and largest voluntary health organization dedicated to building healthier lives, free of heart disease and stroke. These diseases, America’s No. 1 and No. 3 killers, and all other cardiovascular diseases claim nearly 950,000 lives a year. In fiscal year 2008–09 the association invested $525 million in research, professional and public education, advocacy and community service programs to help all Americans live longer, healthier lives. To learn more, call 1-800-AHA-USA1 or visit www.heart.org.

NOTE TO EDITORS
For additional web and print resources related to the app including sample screen shots, supporting images and video, please visit the PulsePoint Foundation website at http://pulsepoint.org/media-resources.

A photograph of Fire Chief Richard Price is available for download and use at http://www.firedepartment.org/RichardPriceDistrictPhoto.jpg.

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July 8, 2011 | by

PulsePoint Foundation Begins Work to Extend Reach of Lifesaving Fire Department Mobile Phone App

SAN RAMON, CA – The San Ramon Valley Fire Protection District is proud to announce the formation of the PulsePoint Foundation. The new nonprofit organization has been established to guide, enhance and expand the reach of the Fire Department CPR notification app released earlier this year. The Fire Department app empowers everyday citizens to provide life-saving assistance to victims of Sudden Cardiac Arrest. “The app crowd-sources Good Samaritans to events where the potential need for bystander CPR is high,” said Fire Chief Richard Price. “The vital work of the PulsePoint Foundation has already begun,” added Price. “PulsePoint is set to begin partnering with nearly two hundred fire and EMS agencies that have expressed interest in deploying the application in their communities.”

Although the application was pioneered and tested in the San Ramon Valley, the Fire District has always been anxious to share its life saving potential. Forming an independent and external foundation to distribute and support the application will help facilitate and speed adoption by other communities.

Intergraph Corporation, a leading Computer-aided Dispatch system vendor, has announced plans to offer the PulsePoint solution to all its accounts – which together cover one in twelve people worldwide. “Intergraph is proud to partner with the PulsePoint Foundation to facilitate this life-saving technology. The combination of PulsePoint’s CPR application and Intergraph’s global leadership in public safety solutions is a perfect match to achieve the ultimate objective of protecting lives,” said Jay Stinson, VP & General Manager, Intergraph Public Safety.

The PulsePoint Foundation will be guided by an Advisory Board made up of visionaries in the tech and medical industries, including Dr. Ben Bobrow of the Arizona Department of Health Services, Co-Founder and Co-CEO Dave Duffield of Workday, CIO Tim Ferguson of Northern Kentucky University, CEO Tim O’Reilly of O’Reilly Media, and President Jack Parow of the International Association of Fire Chiefs. The Board also includes a list of influential community leaders and business professionals including Bill Coy, Leadership Practice Director of La Piana Consulting, Petros Dermetzis, VP of Development at Workday, Joe Farrell, CEO of Redwood Orthopaedic Physical Therapy, Don Ledoux, Partner at Summit Financial Group, David Rice, President of the Tri-Valley Community Foundation, and Matt Stamey, Director at the San Ramon Valley Fire Protection District. The board has recruited Richard Price, Fire Chief of the San Ramon Valley Fire Protection District, to serve as the Foundation’s president.

The application has received several international awards including the Cellular Telecommunications and Internet Association (CTIA) 2011 VITA Wireless Samaritan Award, a 2011 Computerworld Honors Program Laureate Award for Innovation, an American Heart Association Life Saver Heart Partner Award, and an IADAS Webby Official Honoree award for the Best Use of GPS or Location Technology. The Public Service Announcement designed to promote awareness and adoption of the application also received two Telly Awards.

The potential of the application also caught the attention of some of the country’s leading resuscitation experts, including partners of The HeartRescue Project, a five-state effort funded by the Medtronic Foundation designed to improve cardiac arrest survival rates.

“We know that improved survivor rates begin with improved bystander response,” says Dr. Michael Sayre, an associate professor of emergency medicine at The Ohio State University and the HeartRescue Project medical director. “By taking advantage of advances in mobile technology, we can bring nearby lifesavers right to the scene to begin CPR, saving precious seconds.” One of the first states planning to deploy the application is Arizona, a HeartRescue Project participant.

Both the San Ramon Valley Fire Protection District and Northern Kentucky University and its College of Informatics have generously donated all rights from their original work on the application to the foundation for the benefit of society.

“Collaboration with the PulsePoint Foundation perfectly aligns with Northern Kentucky University’s community outreach mission. This innovative technology has true potential to change and save lives and we are proud to be part of such an initiative,” said James Votruba, President of NKU.

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April 21, 2011 | by

San Ramon Valley Fire Protection District Recognized by Computerworld as a 2011 Honors Laureate

SAN RAMON, CA ‐ International Data Group’s (IDG) Computerworld Honors Program today, April 21, 2011, announced San Ramon Valley Fire Protection District as a 2011 Laureate for Innovation. The annual award program honors visionary applications of information technology promoting positive social, economic and educational change. The District was selected for its iPhone application that provides immediate, life‐saving assistance to victims of Sudden Cardiac Arrest by crowd‐sourcing Good Samaritans.

“The number and quality of nominations this year was very inspiring and demonstrated how valuable IT is to community change,” said John Amato, Publisher, Computerworld. “Computerworld is very proud to name the 2011 class of Laureates and showcase their initiatives benefiting society through innovative uses of IT.”

“The application is initially targeting the approximately 300,000 people who suffer out‐of‐hospital cardiac arrest each year in the United States,” said Richard Price, Fire Chief for the San Ramon Valley Fire Protection District. “Numerous investigations have shown that bystander CPR results in a doubling or tripling of patient survival, yet CPR rates across the country have remained unacceptably low at around 26%. The application aims to improve this percentage by immediately alerting everyday citizens to the need for CPR nearby while also directing them to public access defibrillators when available.”

The Computerworld Honors awards will be presented at the Annual Laureates Medal Ceremony & Gala Awards on June 20, 2011 at the Andrew W. Mellon Auditorium in Washington, D.C.

The San Ramon Valley Fire Protection District is an internationally‐accredited special district that provides all‐risk fire, rescue and emergency medical services to the communities of Alamo, Blackhawk, the Town of Danville, Diablo, the City of San Ramon, the southern area of Morgan Territory and the Tassajara Valley, in Northern California (Contra Costa County). The District’s service area encompasses approximately 155 square miles and serves a population of 170,000. The District has established a foundation to assist other public safety agencies to deploy the application in their community.

The application was developed in partnership with the Center for Applied Informatics at Northern Kentucky University (NKU). For additional web and print resources, including sample screen shots, supporting images and video please visit the Fire Department iPhone App landing page at http://www.firedepartment.mobi. A Public Service Announcement (PSA) video to raise local awareness about the application is also available on the site.

About Computerworld Honors Program
Founded by International Data Group (IDG) in 1988, The Computerworld Honors Program is governed by the not‐for‐profit Computerworld Information Technology Awards Foundation. Computerworld Honors is the longest running global program to honor individuals and organizations that use information technology to promote positive social, economic and educational change. Additional information about the program and a Global Archive of past Laureate case studies and oral histories of Leadership Award recipients can be found at the Computerworld Honors website http://events.computerworld.com/Honors2011.

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January 25, 2011 | by

San Ramon Valley Fire Protection District to Dispatch Citizens to Cardiac Emergencies

SAN RAMON, CA – In the spirit of “Gov 2.0” the San Ramon Valley Fire Protection District (SRVFPD) announced the release of an innovative new location‐aware iPhone application today, January 25, 2011. The new app empowers everyday citizens to provide life‐saving assistance to victims of Sudden Cardiac Arrest (SCA). Application users who have indicated they are trained in cardiopulmonary resuscitation (CPR) can now be notified if someone nearby is having a cardiac emergency and may require CPR.

If the cardiac emergency is in a public place, the application, using sophisticated GPS technology, will alert citizens in the vicinity of the need for CPR. The application also directs these citizen rescuers to the exact location of the closest public access Automated External Defibrillator (AED).

“The creation and deployment of a smartphone application that notifies trained bystanders of nearby cardiac arrest events completely redefines the traditional meaning of a witnessed arrest by expanding awareness over a much broader area,” said Richard Price, Fire Chief for the San Ramon Valley Fire Protection District. “Providing actionable, real‐time information during a sudden cardiac arrest emergency, including mapping the victim and rescuer locations, along with the nearest AED locations, is the quintessential use of GPS technology on a mobile phone today.”

Nearly 300,000 people die each year in the United States from cardiac arrest. Survival rates nationally for SCA are less than eight percent and brain death begins in just four to six minutes. Even the best emergency medical services (EMS) in the country can have response times that exceed seven minutes. Bystander CPR and the early use of an AED are two extremely critical links in the cardiac chain of survival. This application strengthens these links and ultimately strengthens the entire chain.

“The district will share tools to allow other public safety agencies to deploy the Fire Department application at no cost in their community,” added Chief Price. “Although pioneered here, the value of this application is far too important to society to not ambitiously share it with other communities around the globe.”

SRVFPD has been publicly testing a limited version of the application for the past six months with more than 22,000 iPhone users. The District has sent over 600,000 push notifications during this assessment period.

The new application was publically unveiled today at a press conference featuring Fire Chief Richard Price, International Association of Fire Chiefs (IAFC) President Jack Parow, Workday Co‐Founder and CEO Dave Duffield along with CEO Tim O’Reilly of O’Reilly Media.

The San Ramon Valley Fire Protection District provides all‐risk fire, rescue and emergency medical services to the communities of Alamo, Blackhawk, the Town of Danville, Diablo, the City of San Ramon, the southern area of Morgan Territory and the Tassajara Valley, in Northern California (Contra Costa County). The District’s service area encompasses approximately 155 square miles and serves a population of 170,000.

NOTE TO EDITORS: For additional web and print resources including sample screen shots, supporting images and video please visit the Fire Department iPhone App landing page at http://www.firedepartment.mobi

A Public Service Announcement (PSA) video to raise local awareness about the application is also available on the site. The PSA is being shown in local movie theatres beginning January 28, 2011.

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