June 5, 2012 | by

“Heart of Gold” Award Presented to Chief Price

After receiving the 2012 “Heart of Gold” award from Jill DiGiacomo, Executive Director for the American Heart Association, Fire Chief and PulsePoint President Richard Price delivered these comments on Saturday, June 2, 2012 at the Wente Vineyards Gala in Livermore, California.

Chief Price addresses guests at AHA Heart of Gold Ball

Chief Price addresses guests at the Heart of Gold Ball

“I would like to express my sincere appreciation to the American Heart Association Board of Directors and to the Heart of Gold Nominating Committee for selecting me for this honor tonight.

I would also like to congratulate Dr. Khan, my co-honoree this evening, for his well-deserved recognition.

I would like to thank my wonderful wife Lisa, who runs our household everyday, so that I can be the community’s 24/7 Fire Chief, while still squeezing in a little foundation work each evening – and occasional weekend.

My beautiful 9-year old daughter Halle is here tonight. At $500 a plate, I told her she would probably be the only kid here, and that looks to be true. I’m certain that this is the first time she has been served Filet Mignon and a glass Cabernet Sauvignon. Hang in there little girl, we’re almost done. And I’m surrounded tonight with more of my family and friends including my parents, Richard and Sallie Price.

1,000 Americans die every day from Sudden Cardiac Arrest, making it the leading cause of death in the U.S. But many of these deaths could be prevented if CPR was initiated, and an AED was deployed, in the first few minutes after an arrest. Over the past 50 years, 300M people have been trained in CPR, yet today, CPR is only performed in about 25% of out-of-hospital cardiac arrest cases. And publicly available AED’s, the ones you see in airports, schools and other places of assembly, are retrieved and used only 1% or 2% of the time when available – primarily because lay rescuers don’t think about them, and don’t know where to find them.

Without intervention, a cardiac arrest victim has only about 10 minutes to live. But as we have heard tonight CPR suspends time, essentially stopping that 10-minute clock, and sustains life until more advanced care can arrive. So after 10 minutes you have no chance of survival; and brain damage begins several minutes before that. To put that into context consider the paramedic response time, right now, to this facility is about eight minutes. Not much room for error. This excruciatingly short window of opportunity is exactly why most people do not survive a sudden cardiac arrest. Today, more than ever, citizens helping citizens is the only way for the Chain of Survival to truly work. Local government response times are not improving in this economy – if anything they are getting worse.

Instead of relying on fate to place a CPR-trained citizen in the exact location needed at the exact time needed, the PulsePoint app is used to dispatch nearby CPR-trained citizens simultaneously with the dispatch of local paramedics, so CPR can begin immediately. The app also directs these citizens, with a live map, to the nearest AED.

This video tribute produced by Heart.org was played before Chief Price was invited to the stage.

In the Greater Bay Area we have some of the finest cardiac care facilities in the world. But if patients arrive at these hospitals already dead, our best doctors and our latest procedures have no opportunity to make any difference at all. So therein lies the promise of the PulsePoint App – to deliver patients that are still alive, so they can benefit from all the innovation and interventions that are available to cardiac patients today.

The PulsePoint Foundation has a talented and diverse board of directors drawn from public safety, tech, medicine and finance. It includes Dave Duffield from Workday who’s engineering team built the enterprise-class PulsePoint service for the foundation; Dr. Ben Bobrow, Medical Director for the State of Arizona who is also the Chair of the American Heart Association Basic Life Support Subcommittee; and Don Ledoux, with Summit Financial, who is here tonight representing the PulsePoint board.

The mission of the foundation is to extend the reach of the app around the globe and to do that at no cost to the implementing fire or EMS agency. If you would like to join us in this mission please reach out to me. We need your help.

Events like this are a tremendous amount of work and require the combined efforts of many people, including many volunteers. This is a very special night for my family and I, and we thank everyone that had a hand in bringing us together for this important cause. I believe the PulsePoint app represents a revolutionary step forward in cardiac arrest survival and I’m thrilled to be here tonight sharing that vision with an audience that also holds a very strong commitment to that goal.

Thank you.”

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May 26, 2012 | by

Heart of Gold Ball

Heart Ball LogoThe Heart of Gold Ball raises funds that support the American Heart Association’s mission to build healthier lives free of cardiovascular disease and stroke. Monies raised at the gala fund research, educational programs and community outreach efforts. The event honors individuals who have made significant contributions to the advancement of cardiovascular disease prevention and have enhanced the welfare of the region. The community honoree for the Greater Bay Area this year is PulsePoint Foundation President, and San Ramon Valley Fire Chief, Richard Price.

The Heart of Gold Ball will be held on Saturday June 2, 2012, at Wente Vineyards in Livermore, and will kick-off National CPR and AED Awareness Week for the American Heart Association.

The United States Congress designated the first week of June each year as “National Cardiopulmonary Resuscitation (CPR) and Automated External Defibrillator (AED) Week” with the goal of encouraging states, cities and towns to institute programs such as PulsePoint, to reduce death and disability from sudden cardiac arrest through increased citizen engagement.

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October 31, 2011 | by

San Ramon Valley Fire Chief Richard Price Named 2012 American Heart Association Heart of Gold Honoree

American Heart Association Heart Ball LogoSAN RAMON, CA – The San Ramon Valley Fire Protection District is proud to announce that Fire Chief Richard Price has been selected by the American Heart Association as the 2012 “Heart of Gold” honoree. The Heart of Gold Award honors an individual who has made significant contribution to the advancement of cardiovascular disease protection and has enhanced the welfare of the Greater Bay Area community.

In January 2011 the San Ramon Valley Fire District, lead by Fire Chief Richard Price, released an innovative new location-aware mobile phone application that empowers everyday citizens to provide life-saving assistance to victims of Sudden Cardiac Arrest. Application users who have indicated they are trained in cardiopulmonary resuscitation (CPR) can now be notified if someone nearby is having a cardiac emergency and may require CPR.

If the cardiac emergency is in a public place, the application, using sophisticated location-based services, will alert citizens in the vicinity of the need for CPR. The application also directs these citizen rescuers to the exact location of the closest public access Automated External Defibrillator (AED). Since its release earlier this year the application has received worldwide attention and acclaim.

“Each year, we search for an individual who stands out in the fight against cardiovascular disease and stroke to honor with our Heart of Gold award,” said Jill DiGiacomo, executive director of the American Heart Association’s Greater Bay Area division. “Our hats are off to Chief Price for developing this cutting-edge and innovative technology.”

“A phone app that alerts CPR-trained citizens to respond to an emergency will literally save lives. For the American Heart Association, it doesn’t get any better than that. We applaud Chief Price and look forward to honoring him at our Heart of Gold Ball on June 2 at Livermore’s Wente Vineyards.”

A 32-year veteran of the Fire Service, Chief Price joined the San Ramon Valley Fire Protection District in 2006 as the Assistant Fire Chief of Operations and was named Fire Chief in 2008. Price is also the President of the PulsePoint Foundation. Price holds a Master’s Degree in Public Administration from California State University Hayward. He is a California State Certified Fire Chief and is an internationally certified Chief Fire Officer. In 2009 Price completed the four year Executive Fire Officer Program at the National Fire Academy in Maryland. Price is a graduate of the Harvard University Senior Executives in State and Local Government Program at the Kennedy School of Government and the Strategic Management of Public Organizations Program at the Goldman School of Public Policy at UC Berkeley. In 2011 Price graduated from the Center for Homeland Defense and Security Executive Leaders Program at the Naval Postgraduate School.

“I am extremely honored to receive this level of recognition from the American Heart Association,” said Chief Price. “I’m also very excited to be in a position to enable citizen superheroes by extending the reach of the CPR/AED mobile application worldwide through the PulsePoint Foundation. Every day nearly 1,000 people die from Sudden Cardiac Arrest in the U.S. alone – one every two minutes. I believe this app can significantly improve that outcome through increased citizen engagement and awareness.”

The Heart of Gold Ball raises funds that support the American Heart Association’s mission to build healthier lives free of cardiovascular disease and stroke. Money raised at the gala pays for research, development programs and community outreach efforts.

About the District
The San Ramon Valley Fire Protection District is an internationally-accredited special district that provides fire, rescue and emergency medical services to the communities of Alamo, Blackhawk, the Town of Danville, Diablo, the City of San Ramon, the southern area of Morgan Territory and the Tassajara Valley, in Northern California (Contra Costa County). The District’s service area encompasses approximately 155 square miles and serves a population of 170,000.

About the American Heart Association
Founded in 1924, the American Heart Association today is the nation’s oldest and largest voluntary health organization dedicated to building healthier lives, free of heart disease and stroke. These diseases, America’s No. 1 and No. 3 killers, and all other cardiovascular diseases claim nearly 950,000 lives a year. In fiscal year 2008–09 the association invested $525 million in research, professional and public education, advocacy and community service programs to help all Americans live longer, healthier lives. To learn more, call 1-800-AHA-USA1 or visit www.heart.org.

NOTE TO EDITORS
For additional web and print resources related to the app including sample screen shots, supporting images and video, please visit the PulsePoint Foundation website at http://pulsepoint.org/media-resources.

A photograph of Fire Chief Richard Price is available for download and use at http://www.firedepartment.org/RichardPriceDistrictPhoto.jpg.

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