March 4, 2015 | by

Los Angeles Fire Department Partners with PulsePoint Foundation

Brings Lifesaving Technology to Angelenos via 9-1-1 Integrated Smartphone App

LOS ANGELES – The Los Angeles Fire Department (LAFD) has joined with the PulsePoint Foundation and The Wireless Foundation to bring life-saving technology to Angelenos via PulsePoint, a mobile app designed to increase citizen awareness of cardiac events beyond a traditional “witnessed” area and engage them in potentially life-saving CPR.

The partnership was formally launched Wednesday, March 4th at an event at Woodrow Wilson High School in El Sereno where 120 students became CPR trained. Fire Chief Ralph M. Terrazas was joined by Los Angeles Mayor Eric Garcetti, LAUSD ESC-East Superintendent Roberto Martinez, PulsePoint Foundation President Richard Price and The Wireless Foundation Executive Director Athena Polydorou to discuss the LAFD’s rollout of the free PulsePoint app.

“This app connects trained lifesavers who may already be on scene with people who need immediate help, when seconds count the most,” Mayor Garcetti said. “My back to basics agenda is focused on implementing technologies that can make a difference in ways that are most important to our residents, and there is no greater priority than emergency response. I want to see this app activate an army of civilian first responders across Los Angeles,” said Mayor Eric Garcetti.

“Our new partnership with PulsePoint allows the LAFD to help save lives with our smartphones, which is technology that most of us already have in hand,” said Fire Chief Ralph M. Terrazas. “I am excited that Angelenos have another crucial tool at their fingertips that can help them further engage with their communities and fire department.”

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Targeted toward off-duty professionals and citizens trained in CPR, the PulsePoint app alerts users when a sudden cardiac arrest (SCA) occurs in a nearby public place, directs them to the patient location and provides CPR guidance while LAFD paramedic units are en route to the call. The app also notifies users of the closest available Automatic External Defibrillator (AED). Early application of bystander CPR and rapid defibrillation from an AED have proven to be crucial in improving a person’s chance of surviving SCA. PulsePoint is not limited to emergency responders or those with official CPR certification. It can be used by anyone who has been trained in CPR.

The PulsePoint app also provides users with a display of the LAFD’s active and recent incidents citywide. On average, the LAFD responds to nearly 1,200 daily calls for service; more than 85 percent are for emergency medical services.

“Our youth represent the next generation of CPR-trained citizens. These students living in a connected world have come to expect technology to improve their lives and the lives of those around them,” said Richard Price, founder and president of the PulsePoint Foundation. “The premise of a PulsePoint Connected community truly resonates with them and they have proven to be active participants in this strengthening of the Chain of Survival.”

“Wireless technology plays a critical role in our everyday lives, and the PulsePoint app is a perfect example of how location-based services, apps, smartphones and crowdsourcing help save lives,” said Athena Polydorou, Executive Director of The Wireless Foundation. “The Wireless Foundation is proud to sponsor the roll out of PulsePoint and bring this life saving service to Los Angeles City at no cost to the Fire Department.”

“PulsePoint is a great way to engage bystanders in emergency response and this new Los Angeles partnership will empower a future generation of CPR responders,” said Brian Webster, president and CEO of Physio-Control, PulsePoint’s marketing and implementation partner. “With PulsePoint offering lifesaving technology, the Los Angeles Fire Department contributing high quality CPR expertise, and the Los Angeles Unified School District building a program that engages students, this is truly a model program for engaging a community to respond to sudden cardiac arrest.”

The free PulsePoint app is available for iPhone and Android and can be downloaded from the iTunes Store and Google Play.

About the PulsePoint Foundation

PulsePoint is a 501(c)(3) non-profit foundation based in the San Francisco Bay Area. Through the use of location-aware mobile devices PulsePoint is building applications that work with local public safety agencies to improve communications with citizens, empowering them to help reduce the millions of annual deaths from sudden cardiac arrest (SCA). Deployment of the PulsePoint app can significantly strengthen the “chain of survival” by improving bystander response to cardiac arrest victims and increasing the chance that lifesaving steps will be taken prior to the arrival of emergency medical services (EMS). PulsePoint is supported by the Wireless Foundation, built and maintained by volunteer engineers at Workday and distributed by our marketing and implementation partner Physio-Control, Inc. Learn more at or join the conversation at Facebook and Twitter.

About the Wireless Foundation

The Wireless Foundation is a 501(c)(3) nonprofit dedicated to developing and supporting initiatives that use wireless technology to help American communities. The Foundation’s innovative programs benefit consumers in areas such as education, healthcare, safety and the environment. The Foundation was formed by CTIA-The Wireless Association® member companies in 1991. Learn more at

About Sudden Cardiac Arrest

Although a heart attack can lead to sudden cardiac arrest (SCA), the two are not the same. SCA is when the heart malfunctions and suddenly stops beating unexpectedly, whereas a heart attack is when blood flow to the heart is blocked, but the heart continues to beat. Each year, more than 420,000 out-of-hospital cardiac arrests occur, making it the leading cause of death in the United States. Survival rates nationally for SCA are less than eight percent, but delivery of CPR can sustain life until paramedics arrive by maintaining vital blood flow to the heart and brain. However, only about a third of SCA victims receive bystander CPR. Without CPR, brain damage or death can occur in minutes. The average EMS response time is nine minutes, even in urban settings; after 10 minutes there is little chance of successful resuscitation. The American Heart Association estimates that effective bystander CPR, provided immediately after SCA, can double or triple a person’s chance of survival.

# # #

LAFD: Peter Sanders, (213) 359-7141
PulsePoint: Shannon Smith, (773) 339-7513
The Wireless Foundation: Amy Storey, 202-736-3207

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March 4, 2015 | by

Media Advisory: LAFD to Launch PulsePoint Smartphone App & Announce CPR Training Initiative with LAUSD

Los Angeles – Los Angeles Fire Department (LAFD) Fire Chief Ralph Terrazas and Mayor Eric Garcetti will join representatives from the PulsePoint Foundation, The Wireless Foundation, and the Los Angeles Unified School District to announce the LAFD’s participation in PulsePoint, a free mobile app designed to increase citizen awareness of cardiac arrest and enable them to provide potentially life-saving CPR. The LAFD will also announce a new Hands-Only CPR initiative with LAUSD. Please join us on Wednesday, March 4th, at 9:15 a.m. in the gym at Woodrow Wilson High School, 4500 Multnomah St., Los Angeles 90032.

Who: Mayor Eric Garcetti
LAUSD ESC-East Superintendent Roberto Martinez
LAFD Fire Chief Ralph Terrazas
PulsePoint Foundation President Richard Price
The Wireless Foundation Executive Director Athena Polydorou
Wilson High School Students
When: Wednesday, March 4th
9:15 a.m.
Where: Woodrow Wilson High School
Large Gymnasium
4500 Multnomah St.
Los Angeles 90032

Press Contact:
LAFD: Peter Sanders, (213) 359-7141
PulsePoint: Shannon Smith, (773) 339-7513
LAUSD: Monica Carazo, (213) 241-6767

Additional background information and visual assets available.

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Dane Co Incident Map

February 6, 2015 | by

Dane County Community Partners to Introduce Life-Saving Program

App Alerts Bystanders to CPR need


Leah Huibregtse
Sr. Communications Strategist, Meriter–UnityPoint Health
Work: (608) 417-5685; Cell (608) 516-2256

(MADISON, Wis.) – Meriter – UnityPoint Health, City of Madison Fire and Dane County EMS are proud to introduce the community to PulsePoint, a mobile app to help keep your heart beating in an emergency.

“Effective CPR given right after sudden cardiac arrest can significantly increase a victim’s chance of survival,” said Dr. Joseph Bellissimo, Cardiologist at Meriter – UnityPoint Health, which is funding PulsePoint through the Meriter Foundation. “We are thrilled that we are part of the team that’s bringing PulsePoint to our community.”

“PulsePoint is the result of the hard work and collaboration of a number of organizations in Dane County,” said Joe Parisi, Dane County Executive. “We know that people in our community are willing to help and this program connects them directly to those who need it most.”

Connected with the Dane County 911 Center, the PulsePoint app alerts CPR-trained bystanders when a sudden cardiac arrest occurs in a safe public place within their immediate vicinity. Users will be able to quickly find the victim and begin CPR immediately rather than idly waiting for EMS to arrive. The app also gives detailed instructions and locations of nearby automatic external defibrillators (AEDs).

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“We know that PulsePoint has saved lives elsewhere, and I am confident it will be successful here, too. The City is pleased to collaborate with Meriter-UnityPoint Health, Dane County EMS and the 911 Center in this project. This is a great success for the public we serve,” said Madison Mayor Paul Soglin.

“When it comes to cardiac arrest, every second counts. Every minute a person waits for help, their chances of survival decrease by as much as 10 percent,” said Madison Fire Chief Steven Davis. “We are always looking for new and innovative means to improve survival from cardiac arrest, and we are all looking forward to the potential success of this technology.”

PulsePoint is not limited to emergency responders or those with official CPR certification. It can be used by anyone who has been trained in CPR. Those looking for a CPR training course or more information on PulsePoint should visit

Download Source: Dane County Press Release (PDF)

Related: WISC-TV (CBS) News Story

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News 3 (WISC-TV) Logo

February 5, 2015 | by

App could help Dane County citizens save lives

WISC-TV (CBS) News Story

Dane County residents are being asked to download a new smartphone app that could turn them into citizen first responders when someone is having a sudden cardiac arrest.

It’s called PulsePoint, and two Madison firefighters have worked to bring the technology that’s currently operating in cities like Los Angeles, Las Vegas and Cleveland to the Dane County 911 Center. When an emergency call for a cardiac arrest comes in, if the event is in a public place, an alert will be sent to those who have downloaded the app who are within one-quarter mile of the incident, at the same time that it’s sent to paramedics.

The goal is to crowd-source Good Samaritans, and get CPR help to victims before paramedics can arrive. The app provides instructions on how to do CPR in addition to directions to the person who suffered the cardiac arrest.

“We know there’s people out there with the training. We know there are people out there willing to help, and we know that they’re presently unaware many times of incidents that are close to them,” Madison firefighter Christopher Carbon said. “When you show up on scene and you do have bystander compressions going on, you immediately know the chances of survival are better.”

Last year, there were 547 sudden cardiac arrests in Dane County. The Pulse Point Foundation reports an estimated 325,000 people die every year in America from sudden cardiac arrest or roughly one every two minutes. Doctors say permanent brain damage or death can occur within eight minutes of a sudden cardiac arrest.

“Cardiac arrest, you know you hear that and you know it’s go-time,” said Madison firefighter Paul Britain, who worked with Carbon to bring Pulse Point to Dane County. “It’s happening all over, all the time.”

Evidence of how the app can work came last fall in Spokane, Washington, when a 911 call came in for a non-breathing baby at a ballet studio. The Pulse Point alert went out and using GPS technology, an alert popped up two blocks away on the phone of a local mechanic who volunteered as an EMT. He left the car he was working on, raced to the scene, administered CPR and saved the baby’s life before paramedics could get there.

“I thought that’s what it means,” Britain said after hearing about the Spokane story. “That’s what this project means to me. That’s how it works and that’s how it should work.”

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Carbon, who also works with Meriter Hospital, brought the idea to the medical center’s foundation, which agreed to pay at least $20,500 to install, operate and promote the program for its first year. National estimates are that 55-60 percent of all Americans have had some form of CPR training. Carbon said people want to help and the app gives them the chance to do so.

“It’s sort of like somebody opening the door and yelling outside for help, but just having a larger radius and more reach to it,” he said. “I do think the willingness to help is there. The excitement here is that people can return to their normal lives. People can enjoy their families and enjoy their careers and enjoy the things they were doing before the (cardiac arrest) happened. So, I think that’s where some of this excitement comes about. That when it works, it can work really well.”

Carbon and Britain believe Wisconsin’s Good Samaritan law protects those who would offer help to those in need. Further, they say the app tracks phones or places that phones are rather than people, thereby protecting the privacy of those who have the phones.

“There is an option to respond, it’s not an obligation,” Carbon said. “At the end of the day, I think we would always say, doing something is better than doing nothing.”

The app is available on both Apple and the Android phones.

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ABQ Press Event

February 5, 2015 | by

Albuquerque Fire Department Launches Life-Saving Smartphone App

Albuquerque, N.M.-The City of Albuquerque & the Albuquerque Fire Department are proud to announce a new life-saving app our citizens can now download and use. A CPR smartphone app called PulsePoint is now available within Albuquerque city limits. The Albuquerque Fire Department is the first fire department in New Mexico to implement the life-saving app.

The free smartphone app uses sophisticated location-based services and notifies android and Apple subscribers who have indicated they are CPR trained* that a sudden cardiac arrest event is nearby. The alert is triggered by our 9-1-1 center at the same time that Albuquerque Firefighter EMTs and paramedics are dispatched. The app uses advanced GPS technology to notify subscribers within a quarter mile of a cardiac arrest event and where the closest automated external defibrillator (AED) is located.

“We are excited to launch this life saving app in Albuquerque,” said Mayor Richard J. Berry. “Now, our citizens can save lives by performing CPR when just second matter, until AFD arrives on scene.”

“Improving cardiac arrest survival rates through community based CPR and AED training is a priority for the City and this technology is another way in which we can- in partnership with our community- save even more lives,” said Albuquerque Fire Chief David Downey.

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When a cardiac emergency strikes, CPR and using an Automated External Defibrillator (AED) can help save a life but that takes knowing where AED’s are located. Registering AED’s allows for the Albuquerque Fire Department to track the location of each AED so that when an emergency occurs, responders and nearby citizens trained in CPR know where they’re located.

Businesses, schools, and other public sites with an AED are asked to add the AED’s location to the PulsePoint database on the AED App or at

*”CPR trained” can be knowing how to administer Hands-Only CPR (no rescue breaths) or traditional CPR (with rescue breaths). Individuals can find information for both types of CPR on the city website at

ABQ Press Event

ABQ Press Event


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Richard Price TEDx

January 11, 2015 | by

The Heart of a Big Idea

In his recent TED Talk Richard Price, president of the PulsePoint Foundation, describes the original inspiration for the PulsePoint app and the challenges of advancing a big idea.

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Downtown Long Beach, California

October 3, 2014 | by

Long Beach Fire Department Announces Adoption of PulsePoint App

Invites Residents to Citywide Preparedness Expo on October 4, 2014

LONG BEACH, Calif., October 3, 2014 – To aid cardiac arrest victims quickly, the Long Beach Fire Department, the PulsePoint Foundation and Dignity Health St. Mary Medical Center, Long Beach are making the PulsePoint app available to individuals in the City of Long Beach today. Aimed at average citizens and off-duty professionals trained in CPR, the app alerts registered users when a sudden cardiac arrest occurs in a public place in their immediate vicinity. Informed at the same time as emergency responders, users are given detailed instructions, including the location of automatic external defibrillators (AEDs) nearby.

More than 22,000 people in Los Angeles County have already downloaded the app. A widespread promotional campaign that starts on October 4 with the READY Long Beach Community Preparedness Expo at Heartwell Park will help raise awareness among the 461,000 residents of Long Beach.

“The PulsePoint App will be a vital asset to our City because it creates more first responders to augment our emergency medical personnel,” Mayor Robert Garcia said. “If you’re CPR-trained, please download the PulsePoint app now to help save a life.”

The City Council last month expressed support of the PulsePoint app and requested that the City prepare an outreach strategy to help inform the community of this new technology, based on a request brought forth by Councilmembers Stacy Mungo and Suzie Price.

The leading cause of death in the U.S., cardiac arrests outside hospitals are responsible for more than 1,000 deaths a day and 424,000 a year. Effective CPR administered immediately after a cardiac arrest can potentially double or triple the victim’s chance of survival, but less than half of victims receive that immediate help.

“The PulsePoint app enables citizens that are trained in CPR to take lifesaving action that will make a difference in our community and increase the chance of survivability during a sudden cardiac arrest,” said Long Beach Fire Chief Michael DuRee. “PulsePoint will save lives. In partnership with Dignity Health St. Mary Medical Center, Long Beach, we are committed to introducing technology that can help us build a safer, more resilient community.”

“As a health care organization committed to the health of individuals and the community, Dignity Health St. Mary Medical Center is proud to partner with the City of Long Beach and the Long Beach Fire Department to get the word out about PulsePoint,” said St. Mary Medical Center President/CEO Thomas A. Salerno. “PulsePoint has been proven to save lives, so this is right in line with our organizational mission.”

“The PulsePoint App is an important tool that the public can use to help their neighbors in time of need,” Councilmember Mungo said. “I especially encourage people to attend the Citywide “READY Long Beach” Community Preparedness Expo on Saturday, October 4, to learn how to prepare for earthquakes, fires, floods and other disasters.”

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The free event, open to the public, will be from 10 am to 5 pm at Heartwell Park, near the corner of Clark and Carson streets.

In addition to the PulsePoint app, the Long Beach Fire Department will be using the PulsePoint AED app to help locate and record all public access defibrillators in the City for use during cardiac arrest emergencies. Once validated, these crowdsourced AED will be visible in the PulsePoint app as well as for dispatcher use during emergency calls. The PulsePoint apps are available for iPhone and Android and can be downloaded from the iTunes Store™ and Google Play™.

About the Long Beach Fire Department
Founded in 1897, the Long Beach Fire Department is rich with tradition and provides the highest level of service to the City of Long Beach. Each day, 110 emergency responders are on duty to provide fire protection, life safety and environmental protection services to more than 461,000 residents and commercial businesses in Long Beach’s 52.3-square-mile area. When called into action following major disasters throughout the State of California, the Department’s Urban Search and Rescue Team responds as members of California Regional Task Force 3. Once back in Long Beach, these same elite responders can be found at work providing these same services to our community. The Department proudly continues to be a frontrunner in firefighting technology, offering specialized training opportunities in Urban Search and Rescue, Emergency Medical Services, Hazardous Materials, Disaster Management, and Homeland Security. Behind the scenes, more than 70 dedicated business professionals help carry out the mission. Learn more at

About the PulsePoint Foundation
PulsePoint is a 501(c)(3) non-profit foundation based in the San Francisco Bay Area. Through the use of modern, location-aware mobile devices PulsePoint is building applications that work with local public safety agencies to improve communications with citizens and empower them to help reduce the millions of annual deaths from sudden cardiac arrest. Deployment of the PulsePoint app can significantly strengthen the “chain of survival” by improving bystander response to cardiac arrest victims in public settings and increasing the chance that lifesaving steps will be taken prior to the arrival of emergency medical services (EMS). PulsePoint is built and maintained by volunteer engineers at Workday, a leading provider of enterprise cloud applications and distributed by Physio-Control of Redmond, WA. Learn more at or join the conversation at Facebook and Twitter.

About Dignity Health St. Mary Medical Center, Long Beach
Dignity Health St. Mary Medical Center is a 389-bed acute care nonprofit hospital that offers a full range of inpatient, outpatient and related health and wellness services to the greater Long Beach area. With more than 600 physicians and 1,350 employees, St. Mary is committed to providing a unique balance of high-quality, compassionate care, personal attention and leading-edge medical technology that brings both healing and humanity to the body, mind and spirit of our patients and the communities we serve. St. Mary was founded by the Sisters of Charity of the Incarnate Word in 1923, and is mission-driven not only to deliver care to the sick, but also to provide direct services to the poor and underserved and advocate on their behalf. For more information, please visit us at

Media Contact
Jake Heflin, Firefighter/Paramedic/PIO
562.570.2598 (Office)
562.760.6950 (Mobile)

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LA Times Logo

August 6, 2014 | by

LA County Fire Dept. cardiac arrest app to ‘crowd-source good Samaritans’

Hoping to turn regular cellphone-toting Angelenos into rapid responders, the Los Angeles County Fire Department has linked its dispatch system to a cellphone app that will notify CPR-trained good Samaritans when someone in a public place nearby is having a cardiac arrest.

The app, called PulsePoint, sends Fire Department alerts out to mobile phone users at the same time that dispatchers send the official message out to emergency crews — increasing the possibility that a cardiac arrest victim can get life-saving CPR from a bystander while medical responders are still on the way, department officials said Wednesday.

The program also provides cardiopulmonary resuscitation instructions and the location of defibrillators nearby.

“Every person who knows CPR, downloads this app and activates it has their own fire department radio in their pocket,” said Fire Department medical director Dr. Franklin Pratt. “They become the first first responder.”

Enlisting nearby citizens who are prepared to deliver “hands-only CPR” — hard and fast compressions in the center of the chest — could greatly improve survival rates among cardiac arrest sufferers, Los Angeles County fire officials said.

Fire Chief Daryl L. Osby, who was on hand for a press event in Inglewood debuting the system, told The Times that the average emergency crew response time for his department was 5 minutes countywide, and sometimes longer in lower-density, far-flung communities such as Lancaster and Palmdale.

“If a citizen can begin CPR before the paramedics arrive, it increases survival,” he said.

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Medical director Pratt said that when the heart stops beating, the opportunity for survival with a good quality of life diminishes after about 3 or 4 minutes because of injury to the brain and changes in the body that make the heart less responsive. But in the first couple of minutes after cardiac arrest there’s still oxygen in the blood, he added. Immediate CPR can keep that oxygen flowing to the brain.

View the full story by Eryn Brown at the Los Angeles Times.

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