Outreach

Marketing Projects

SUCCESS REQUIRES AN INFORMED AND ENGAGED COMMUNITY

Community marketing is present in all stages of a well planned PulsePoint deployment. Effective outreach starts at launch – but sustained marketing is essential for community adoption. Getting people in your community interested in CPR training, AEDs and PulsePoint takes a concerted effort across multiple platforms.

The focus of your marketing campaign will depend on where you can most efficiently reach your residents and visitors. Below you will find a variety of approaches used by other PulsePoint agencies that will hopefully inspire you to find the right approach for your community.

Our marketing team is always available to brainstorm ideas and assist your staff with execution. We also offer marketing grants for unique ideas that can lay the groundwork for other agencies.

Outreach

Transit Advertising

Advertising on buses, trolleys, shelters and benches puts your message in front of those moving about your city – including your largest and most popular destinations.

  • Seattle Fire Department partnered with the Medic One Foundation on a Metro bus advertising
    campaign to encourage CPR-trained citizens in King County (WA) to utilize the PulsePoint app.

  • Madison (WI) Fire Department used Metro bus ads to anchor a post and tag social media campaign.

Outreach

Billboards

With access to major thoroughfares, a billboard campaign can efficiently target large numbers of residents and commuters.

  • Dane County, Wisconsin uses a cloud-connected digital billboard to display real-time growth of their PulsePoint network.

  • Hampton Road Virginia used a cloud-connected digital billboard to display real-time regional growth of their PulsePoint AED registry.

  • Madison, Wisconsin creates awareness and encourages program participation with this simple static billboard.

  • Hampton Road Virginia used a cloud-connected digital billboard to display real-time regional growth of their PulsePoint "citizens on call" network.

Outreach

Coffee Sleeves

Providing hot beverage sleeves to local coffee shops offers an easy and inexpensive way to reach those located in your community.

  • Olathe Fire Department developed branded coffee sleeves to deliver key messaging through community coffee shops.

Outreach

Apparatus Decals

Apparatus decals are a highly visible way to show your community that you’re “PulsePoint Connected.” Decals are available as 3M reflective stickers or temporary vinyl clings.

  • To encourage community awareness and participation AMR added PulsePoint Connected decals to their fleet.

  • City of Orlando, Florida

  • Henderson, Nevada

Outreach

PulsePoint Connected Stickers

Window stickers are a simple way to partner with local businesses to increase community awareness of PulsePoint. This type of downtown door-to-door initiative can be coupled with AED readiness checks or other agency outreach activities and programs.

  • Verde Valley AZ agencies promote PulsePoint awareness and increase program participation with a window sticker program.

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Outreach

Vehicle Wraps

Vehicle wraps are excellent option for promoting a message within your jurisdiction with no cost after design and installation.

  • Orange County Fire Rescue created an eye-catching vehicle wrap touting CPR training and PulsePoint.

Outreach

Promotional Videos

Agency developed videos and PSAs (public service announcements) may be disseminated without charge due to their objective of raising awareness of a social issue such as cardiac arrest and the importance of citizen involvement in the chain of survival. These can be shown on local television, in movie theaters, through social media platforms and on your agency website.

Outreach

Challenge Coins

Traditionally, challenge coins were given to prove membership when challenged and to enhance morale. Today they are also used as a special form of recognition and collected by service members and public safety personnel.

  • Washington, DC Fire and Rescue issues challenge coins to recognize those involved in a cardiac arrest save.

  • Sample PulsePoint agency and sponsor challenge coins.

Outreach

Banners

Banners come in all shapes and sizes and offer a versatile format to share your message. Banners are inexpensive, can be used indoors or outdoors and are very easy to store and reuse.

  • As a "Great American Main Street Award" winner, San Luis Obispo (CA) used their prime real estate to place a high-profile PulsePoint banner.

  • Los Angeles County Fire Department created a large PulsePoint banner to display between two aerial ladders.

Outreach

AED Contests

Contests are great way to create awareness of public access defibrillators. Contests can be designed to ensure the accuracy and completeness of the community AED registry and also to generate conversation around the role and importance of AEDs in cardiac arrest survival.

  • University of Florida Health held a community Hunt for AEDs to help build the registry and awareness in Alachua County.

  • Sioux Falls Fire Rescue created a community-wide art project to increase awareness of public access AED's in the city.

  • Seattle Medic One Foundation held a Scavenger Hunt that added 285 additional AEDs to the King County registry.

Outreach

Message Boards

Use of municipal highway message boards offer the potential to reach large audiences at little or no cost. Portable message boards can also be used to encourage attendees to visit demonstrations and training opportunities during local public events and community gatherings.

Lincoln Fire Rescue in Nebraska used a highway message board to easily communicate their PulsePoint message to a mass audience.
Outreach

Sidewalk Chalk Art

Create your message wherever your audience congregates – or maybe have a contest? Anything is possible with a little imagination and a box of sidewalk chalk.

  • Manatee Public Safety created this chalk mural at the entrance to a busy city park.

Outreach

Promotional Giveaway Items

Interesting and useful items imprinted with a logo and key message, distributed at community events or training sessions, can help create awareness and serve as a lasting reminder. These items can also be used as prizes for contests such as AED registry building events.

  • Water flasks

  • USB flash drives, USB car chargers, pins, and badge lanyards.

  • Stickers

  • Portable chargers