Heart Health and PulsePoint

Spread the Word

WELCOME TO THE PULSEPOINT HEART MONTH RESOURCE TOOLKIT

Here you'll find ideas and resources to engage and encourage your citizens to take care of their hearts, learn CPR, register AEDs, and download PulsePoint.

Many of the referenced image assets are available for immediate download. For all other marketing needs, please contact shannon@pulsepoint.org.

PulsePoint Heart Month Resource Toolkit

Marketing Ideas

PulsePoint Coffee Sleeves
  • Leverage your community’s coffee habit! Branded coffee sleeves that could be distributed to area coffee shops. Include PulsePoint download information, local CPR training opportunities, or encourage the registration of AEDs.
  • Do you have a community channel or other local broadcast opportunities? Use one of our "in the can" PSA's!
  • Use our ready-to-go postcards or business cards to include in a utility bill or agency notice. Include them as part of a normal mailing.
  • Engage your local service or community groups (parent groups, Boy/Girl Scouts, veterans, hospital volunteers, etc.) to take CPR classes, register AED's and download PulsePoint.
  • Is your community hockey or basketball-crazy? Many professional, minor league, college, and even high school teams have community marketing opportunities during games; leverage public service nights or other theme events to partner with them to increase awareness.
  • Utilize our new template CPR/PulsePoint Infographic to hand out at events, provide to CPR instructors, or anywhere you want to market CPR and PulsePoint.
PulsePoint Infographic


  • "Gamify" your AED registry with a contest! Offer a prize to whoever registers the most AEDs in your community in February.
  • See if your local recreation guides, community bulletins, civic newsletters, or email distributions can include a Heart Month advertisement or editorial "blurb" on CPR, AED, and PulsePoint awareness. These publications have an incredible shelf life and are a great way to get into every home in your jurisdiction.
  • Check with your local billboard companies (Adams Outdoor, Fairway, Lamar, etc.) to see if they would be willing to donate screen time on their digital billboards. We have dynamic templates with live data connections to your latest stats, ready to go.
  • Add a custom header or footer to all staff emails this February to raise awareness.
PulsePoint email header or footer


    PulsePoint Connected Apparatus Decal

    APPARATUS DECALS
    Brand your apparatus and staff vehicles with custom 3M reflective stickers letting your community know you’re PulsePoint connected.

    RESPONDER MAP
    Have you checked your responder map recently? You can get a similar image on demand in your agency portal. Use this image for social media posts or include it with a media alert to local press. Show the power of engaging your community in the fight against Sudden Cardiac Arrest!

    PulsePoint community coverage map.

    Get Social

    Social Media is a cost-effective and dynamic way to get your message to your community. Use your trusted voice to get the word out. We have crafted Twitter, Facebook, and LinkedIn banners below as well as some social media posts that will start the conversation and increase heart disease and PulsePoint awareness.

    TWITTER BANNERS OR EMAIL HEADERS

    Image of Pulse Point Heart Month Toolkit Email Twitter Header AED Respond
    Image of Pulse Point Heart Month Toolkit Email Twitter Header AED

    FACEBOOK BANNERS

    Image of Pulse Point Heart Month Toolkit Email Facebook Header Respond
    Image of Pulse Point Heart Month Toolkit Email Facebook Header AED

    LINKEDIN BANNERS

    Image of Pulse Point Heart Month Toolkit Email Linked In Header Respond
    Image of Pulse Point Heart Month Toolkit Email Linked In Header AED

    FACEBOOK FRAME
    Add a custom Facebook frame to accompany your agency’s profile picture this February.

    To add a frame to your Page's profile picture:

    1. Go to www.facebook.com/profilepicframes.
    2. Click your profile picture in the bottom left and select your Page.
    3. Search for a frame by entering the frame's name, the creator's name or related words (PulsePoint Foundation/Heart Month).
    4. Choose the frame you want to use from the results.
    5. Click Use as Profile Picture.
    Image of PP 20 041 Heart Month Toolkit Facebook Frame 1200x1200 PP

    Social Media Images

    Stand-alone social media images with relevant Heart Month, cardiac arrest and AED statistics.

    Click image for full size version.

    PulsePoint Heart Month Toolkit Social Image
    PulsePoint Heart Month Toolkit Social Image
    PulsePoint Heart Month Toolkit Social Image
    PulsePoint Heart Month Toolkit Social Image
    PulsePoint Heart Month Toolkit Social Image
    PulsePoint Heart Month Toolkit Social Image
    PulsePoint Heart Month Toolkit Social Image
    PulsePoint Heart Month Toolkit Social Image
    PulsePoint Heart Month Toolkit Social Image

    Suggested Posts

    FACEBOOK

    • #tbt (Throwback Thursday) posts touting your PulsePoint launch, your previous follower numbers vs. how many followers you have today and maybe even a re-post of a great save story. Check Insights for your latest stats!
      • Ex: Check out PulsePoint’s first logo from July 2011! Since our 2011 launch we’ve activated more than 440,000 nearby responders to nearly 130,000 CPR-needed alerts.
    • February is ❤️ Month, but you can do more than just wear red. Learn CPR. Download the PulsePoint app. Save a life.
    • This February, during ❤️ Month, show your support by learning CPR and downloading the PulsePoint app. We can make our [INSERT COMMUNITY] heart safe by preventing the nearly 1000 deaths a day caused by sudden cardiac arrest.
    • This Valentine’s Day, show some ❤️ by learning how to save a ❤️. Learn CPR. Download PulsePoint. Save a Life.
    • If you could save someone’s life, would you? In honor of ❤️ Month, learn how mechanic Jeff Olson saved the life of five-week-old Nolan Garrison by learning CPR and downloading the PulsePoint app. WARNING: Tissue Advisory. 😭 Video (2:52), Video w/subtitles (0:46).

    Tag @PulsePoint

    TWITTER

    • This #HeartMonth do more than wear red, become a lifesaver! Learn CPR, download @PulsePoint and save a life! @1000livesaday
    • February is #HeartMonth! Learn CPR, register AEDs and download @PulsePoint to make our community heart safe!
    • February is #HeartMonth. Become a lifesaver by learning CPR and downloading @PulsePoint. Nolan was just 5 weeks old when his life was saved by a PulsePoint responder. Video (2:52), Video w/subtitles (0:46).
    • Nearly 1000 people die every day from sudden cardiac arrest. This #HeartMonth learn CPR and download the @PulsePoint app and help save a life.
    • Although a heart attack and a cardiac arrest are different, a heart attack can lead to sudden cardiac arrest and the need for immediate intervention with CPR and an AED. This #HeartMonth, learn CPR, register AEDs and download @PulsePoint!

    Include @PulsePoint, @1000livesaday, #HeartMonth


    Custom On Hold Messaging

    AGENCY ON-HOLD SCRIPT

    Does your agency have an on-hold message? Update it for Heart Month!

    “February is Heart Month. Support [INSERT COMMUNITY] in becoming a heart safe community by learning CPR, downloading the PulsePoint app and following [INSERT AGENCY]. The app will tell you when someone nearby is having a cardiac arrest so that you can start CPR before our crews arrive. Seconds matter and your actions could help save a life.”

    Radio PSA

    RADIO PUBLIC SERVICE ANNOUNCEMENT (:45)

    FEBRUARY IS HEART MONTH. SUPPORT [INSERT COMMUNITY] IN BECOMING A HEART SAFE COMMUNITY BY LEARNING C-P-R, DOWNLOADING THE PULSE POINT APP AND FOLLOWING [INSERT AGENCY]. THE PULSE POINT APP WILL TELL YOU WHEN SOMEONE NEARBY IS HAVING A CARDIAC ARREST SO THAT YOU CAN START C-P-R BEFORE PROFESSIONAL RESPONDERS ARRIVE. IT WILL ALSO DIRECT YOU TO THE NEAREST PUBLIC A-E-D, OR AUTOMATED EXTERNAL DEFIBRILLATOR, SO YOU CAN SHOCK THE HEART BACK INTO RYTHYM. SECONDS MATTER AND BYSTANDER C-P-R RESPONSE CAN TRIPLE A PERSON’S CHANCE OF SURVIVAL FROM A CARDIAC ARREST. LEARN C-P-R. DOWNLOAD PULSE POINT. SAVE A LIFE. VISIT PULSE POINT DOT O-R-G FOR MORE INFORMATION. [OR INSERT LOCAL AGENCY WEBSITE.]

    PulsePoint Outreach Biz Cards (Spanish language).

    Spanish-language materials

    Si hablas español?

    Marketing materials are available in Spanish! Send a note to shannon@pulsepoint.org to get your customized set of Spanish-language materials today.