Heart Health and PulsePoint
Spread the Word
WELCOME TO THE PULSEPOINT HEART MONTH RESOURCE TOOLKIT
Here you'll find ideas and resources to engage and encourage your citizens to take care of their hearts, learn CPR, register AEDs, and download PulsePoint.
Many of the referenced image assets are available for immediate download. For all other marketing needs, please contact shannon@pulsepoint.org.
Not looking for Heart Month specific ideas? Our Resources page contains a host of general assets including PSAs and tutorial videos.
![PulsePoint Heart Month Resource Toolkit](https://pulse-point.transforms.svdcdn.com/staging/default/PP-HeartMonthTools3-v3.jpg?w=992&h=553&q=100&auto=format&fit=crop&dm=1614231842&s=837ea6cffb276900075deb05b653d558 992w, https://pulse-point.transforms.svdcdn.com/staging/default/PP-HeartMonthTools3-v3.jpg?w=768&h=428&q=100&auto=format&fit=crop&dm=1614231842&s=ca995f689c64bcbada1853c7ffeb7d6e 768w, https://pulse-point.transforms.svdcdn.com/staging/default/PP-HeartMonthTools3-v3.jpg?w=576&h=321&q=100&auto=format&fit=crop&dm=1614231842&s=c51f376af101310aef343eb58f62daad 576w)
Marketing Ideas
![PulsePoint Coffee Sleeves](https://pulse-point.transforms.svdcdn.com/production/default/Coffee_Sleeve_Olathe_300px.jpg?w=300&h=300&auto=compress%2Cformat&fit=crop&dm=1614231600&s=5dbf9b3fde65d8e218c7611ad7096222)
- Leverage your community’s coffee habit! Branded coffee sleeves that could be distributed to area coffee shops. Include PulsePoint download information, local CPR training opportunities, or encourage the registration of AEDs.
- Do you have a community channel or other local broadcast opportunities? Use one of our "in the can" PSA's!
- Use our ready-to-go postcards or business cards to include in a utility bill, tax bill or agency notice. Include them as part of a normal mailing. Email shannon@pulsepoint.org for a link to your custom marketing materials.
- Engage your local service or community groups (parent groups, Boy/Girl Scouts, veterans, hospital volunteers, etc.) to take CPR classes, register AED's and download PulsePoint.
- Is your community hockey or basketball-crazy? Many professional, minor league, college, and even high school teams have community marketing opportunities during games; leverage public service nights or other theme events to partner with them to increase awareness.
- Utilize our CPR/PulsePoint Infographic to hand out at events, provide to CPR instructors, or anywhere you want to market CPR and PulsePoint.
![PulsePoint Infographic](https://pulse-point.transforms.svdcdn.com/production/default/PulsePoint_Infographic_Samples_1050px.jpg?w=1050&h=382&auto=compress%2Cformat&fit=crop&dm=1614230910&s=90156a1d40dc823cb9918059db850053)
- See if your local recreation guides, community bulletins, civic newsletters, or email distributions can include a Heart Month advertisement or editorial "blurb" on CPR, AED, and PulsePoint awareness. These publications have an incredible shelf life and are a great way to get into every home in your jurisdiction.
- Check with your local billboard companies (Adams Outdoor, Fairway, Lamar, etc.) to see if they would be willing to donate screen time on their digital billboards. We have dynamic templates with live data connections to your latest stats, ready to go.
![PulsePoint Billboard Examples](https://pulse-point.transforms.svdcdn.com/production/default/PulsePoint_Billboard_Samples_1050px.jpg?w=1050&h=382&auto=compress%2Cformat&fit=crop&dm=1642878755&s=ef2825336c0611241001f03a9ba1a794)
- Add a custom header or footer to all staff emails this February to raise awareness.
![PulsePoint email header or footer](https://pulse-point.transforms.svdcdn.com/production/default/PulsePoint_Heart_Month_Email_Footer.jpg?w=600&h=120&auto=compress%2Cformat&fit=crop&dm=1614230942&s=30984b6525f379f4d4a521b382537cf7)
- Heart Month is the perfect time to start your free PulsePoint AED registry. Use this press release template to announce the community initiative.
![AED Registry Press Release Template](https://pulse-point.transforms.svdcdn.com/production/default/PulsePoint_AED_Registry_Template_Press_Release_Thumbnail_500px.png?w=500&h=282&auto=compress%2Cformat&fit=crop&dm=1706133383&s=dd27f1bf5a78129219437f887305d6bd)
![PulsePoint Connected Apparatus Decal](https://pulse-point.transforms.svdcdn.com/staging/default/PulsePoint_Connected_Apparatus_Decal_500px_Square.jpg?w=500&h=500&auto=compress%2Cformat&fit=crop&dm=1614230844&s=cf99223b72c4f31df56267f4f433ea60 500w)
APPARATUS DECALS
Brand your apparatus and staff vehicles with custom 3M reflective stickers letting your community know you’re PulsePoint connected.
REGISTERED AED CABINET STICKERS
Place these stickers on cabinets and other enclosures to indicate that an AED has been added to the community registry. The stickers also serve to increase program awareness and encourage others to register additional AEDs. The QR code included on the sticker links to the app download page to promote participation.
![PulsePoint AED Registered Sticker](https://pulse-point.transforms.svdcdn.com/staging/default/PulsePoint_AED_Registered_Sticker_800x600.png?w=768&h=576&q=100&auto=format&fit=crop&dm=1624719192&s=31533d4f38e7f06cbebdd1925cdbe908 768w, https://pulse-point.transforms.svdcdn.com/staging/default/PulsePoint_AED_Registered_Sticker_800x600.png?w=576&h=432&q=100&auto=format&fit=crop&dm=1624719192&s=25469f1f062888930cc7acd16d3890f8 576w)
Registered AED stickers are available from the PulsePoint Foundation.
Get Social
Social Media is a cost-effective and dynamic way to get your message to your community. Use your trusted voice to get the word out. We have crafted Twitter, Facebook, and LinkedIn banners below as well as some social media posts that will start the conversation and increase heart disease and PulsePoint awareness.
X/TWITTER BANNERS
![Image of Pulse Point Heart Month Toolkit Email Twitter Header AED Respond](https://pulse-point.transforms.svdcdn.com/staging/default/PulsePoint-Heart-Month-Toolkit-Email-Twitter-Header-AED-Respond.jpg?w=1200&h=400&q=100&auto=format&fit=crop&dm=1614231667&s=98599904af74bf9493663b23d13c653a 1200w, https://pulse-point.transforms.svdcdn.com/staging/default/PulsePoint-Heart-Month-Toolkit-Email-Twitter-Header-AED-Respond.jpg?w=992&h=331&q=100&auto=format&fit=crop&dm=1614231667&s=8b07f231650b627a29020f7237fbfe07 992w, https://pulse-point.transforms.svdcdn.com/staging/default/PulsePoint-Heart-Month-Toolkit-Email-Twitter-Header-AED-Respond.jpg?w=768&h=256&q=100&auto=format&fit=crop&dm=1614231667&s=a852cbfc1e685b737d058381c854eca2 768w, https://pulse-point.transforms.svdcdn.com/staging/default/PulsePoint-Heart-Month-Toolkit-Email-Twitter-Header-AED-Respond.jpg?w=576&h=192&q=100&auto=format&fit=crop&dm=1614231667&s=1f4100f71f3465c3b00ab6419962bb82 576w, https://pulse-point.transforms.svdcdn.com/staging/default/PulsePoint-Heart-Month-Toolkit-Email-Twitter-Header-AED-Respond.jpg?w=1152&h=384&q=75&auto=format&fit=crop&dm=1614231667&s=18c53111e020b66881979c2229f96b9c 1152w)
![Image of Pulse Point Heart Month Toolkit Email Twitter Header AED](https://pulse-point.transforms.svdcdn.com/staging/default/PulsePoint-Heart-Month-Toolkit-Email-Twitter-Header-AED.jpg?w=1200&h=400&q=100&auto=format&fit=crop&dm=1614231666&s=323d2a0fc402342c21838708654643bb 1200w, https://pulse-point.transforms.svdcdn.com/staging/default/PulsePoint-Heart-Month-Toolkit-Email-Twitter-Header-AED.jpg?w=992&h=331&q=100&auto=format&fit=crop&dm=1614231666&s=47d3b81ad7e733c0b35dba03fdac4da0 992w, https://pulse-point.transforms.svdcdn.com/staging/default/PulsePoint-Heart-Month-Toolkit-Email-Twitter-Header-AED.jpg?w=768&h=256&q=100&auto=format&fit=crop&dm=1614231666&s=21755a9b623c25545898ab0450b651f6 768w, https://pulse-point.transforms.svdcdn.com/staging/default/PulsePoint-Heart-Month-Toolkit-Email-Twitter-Header-AED.jpg?w=576&h=192&q=100&auto=format&fit=crop&dm=1614231666&s=482814ce8150414ba536444aa55ad0a0 576w, https://pulse-point.transforms.svdcdn.com/staging/default/PulsePoint-Heart-Month-Toolkit-Email-Twitter-Header-AED.jpg?w=1152&h=384&q=75&auto=format&fit=crop&dm=1614231666&s=fba385c057c3922c3fad2a7d53b6c19b 1152w)
EMAIL SIGNATURE BANNERS
![PulsePoint Email Signature Graphic](https://pulse-point.transforms.svdcdn.com/staging/default/PulsePoint_Email-Signature_3_2.jpg?w=417&h=167&fm=jpg&auto=compress&fit=crop&dm=1706018719&s=2506ae79187f63ea75237e39960034ca 417w)
![PulsePoint Email Signature Graphic](https://pulse-point.transforms.svdcdn.com/staging/default/PulsePoint_Email-Signature_3_4.jpg?w=417&h=260&fm=jpg&auto=compress&fit=crop&dm=1706018730&s=77e868bd5c5894c21e59fd5b24624567 417w)
![PulsePoint Email Signature Graphic](https://pulse-point.transforms.svdcdn.com/staging/default/PulsePoint_Email-Signature_3_6.jpg?w=417&h=188&fm=jpg&auto=compress&fit=crop&dm=1706018739&s=0dbdc2ef1f442e4484d78f2a3a1f5b08 417w)
Social Media Shorts
Encourage community involvement by incorporating these short videos into your social channels.
Click Share icon to download.
Suggested Posts
- You can
- #tbt (Throwback Thursday) posts touting your PulsePoint launch, your previous monthly unique user numbers vs. how many users you have today and maybe even a re-post of a great save story. Check your monthly report for the latest stats.
- Ex: Check out PulsePoint’s first logo from July 2011! Since their 2011 launch the foundation activated more than 850,000 nearby responders to 250,000 CPR-needed alerts.
- February is ❤️ Month, but you can do more than just wear red. Learn CPR. Download the PulsePoint app. Save a life.
- This February, during ❤️ Month, show your support by learning CPR and downloading the PulsePoint app. We can make our [INSERT COMMUNITY] heart safe by preventing the nearly 1000 deaths a day caused by sudden cardiac arrest.
- This Valentine’s Day, show some ❤️ by learning how to save a ❤️. Learn CPR. Download PulsePoint. Save a Life.
- If you could save someone’s life, would you? In honor of ❤️ Month, learn how mechanic Jeff Olson saved the life of five-week-old Nolan Garrison by learning CPR and downloading the PulsePoint app. WARNING: Tissue Advisory. 😭 Video (2:52), Video w/subtitles (0:46).
Tag @PulsePoint
- This #HeartMonth do more than wear red, become a lifesaver! Learn CPR, download @PulsePoint and save a life! @1000livesaday
- February is #HeartMonth! Learn CPR, register AEDs and download @PulsePoint to make our community heart safe!
- February is #HeartMonth. Become a lifesaver by learning CPR and downloading @PulsePoint. Nolan was just 5 weeks old when his life was saved by a PulsePoint responder. Video (2:52), Video w/subtitles (0:46).
- Nearly 1000 people die every day from sudden cardiac arrest. This #HeartMonth learn CPR and download the @PulsePoint app and help save a life.
- Although a heart attack and a cardiac arrest are different, a heart attack can lead to sudden cardiac arrest and the need for immediate intervention with CPR and an AED. This #HeartMonth, learn CPR, register AEDs and download @PulsePoint!
Include @PulsePoint, @1000livesaday, #HeartMonth
Custom On Hold Messaging
AGENCY ON-HOLD SCRIPT
Does your agency have an on-hold message? Update it for Heart Month!
“February is Heart Month. Support [INSERT COMMUNITY] in becoming a heart safe community by learning CPR, downloading the PulsePoint app and following [INSERT AGENCY]. The app will tell you when someone nearby is having a cardiac arrest so that you can start CPR before our crews arrive. Seconds matter and your actions could help save a life.”
Radio PSA
RADIO PUBLIC SERVICE ANNOUNCEMENT (:45)
FEBRUARY IS HEART MONTH. SUPPORT [INSERT COMMUNITY] IN BECOMING A HEART SAFE COMMUNITY BY LEARNING C-P-R, DOWNLOADING THE PULSE POINT APP AND FOLLOWING [INSERT AGENCY]. THE PULSE POINT APP WILL TELL YOU WHEN SOMEONE NEARBY IS HAVING A CARDIAC ARREST SO THAT YOU CAN START C-P-R BEFORE PROFESSIONAL RESPONDERS ARRIVE. IT WILL ALSO DIRECT YOU TO THE NEAREST PUBLIC A-E-D, OR AUTOMATED EXTERNAL DEFIBRILLATOR, SO YOU CAN SHOCK THE HEART BACK INTO RYTHYM. SECONDS MATTER AND BYSTANDER C-P-R RESPONSE CAN TRIPLE A PERSON’S CHANCE OF SURVIVAL FROM A CARDIAC ARREST. LEARN C-P-R. DOWNLOAD PULSE POINT. SAVE A LIFE. VISIT PULSE POINT DOT O-R-G FOR MORE INFORMATION. [OR INSERT LOCAL AGENCY WEBSITE.]
![PulsePoint Outreach Biz Cards (Spanish language).](https://pulse-point.transforms.svdcdn.com/staging/default/PulsePoint_BizCards_Stacked_Panel_Spanish_1000x975_8-5-2020.png?w=992&h=967&q=100&auto=format&fit=crop&dm=1614230981&s=cc7910b13a547376009ac980cb31cadd 992w, https://pulse-point.transforms.svdcdn.com/staging/default/PulsePoint_BizCards_Stacked_Panel_Spanish_1000x975_8-5-2020.png?w=768&h=748&q=100&auto=format&fit=crop&dm=1614230981&s=c1d02aa28c8b172d26d34b2cdd1e2813 768w, https://pulse-point.transforms.svdcdn.com/staging/default/PulsePoint_BizCards_Stacked_Panel_Spanish_1000x975_8-5-2020.png?w=576&h=561&q=100&auto=format&fit=crop&dm=1614230981&s=de3f92c1039928c5c7cea526565f9070 576w)
Spanish or French-language materials
Si hablas español? Parlez-vous Français?
Marketing materials are available in English, Spanish and French! Send a note to shannon@pulsepoint.org to get your customized set of materials today.