Building Internal Support
Successfully launching PulsePoint begins by ensuring that community stakeholders are familiar with the initiative and all program goals before the public announcement. Key colleagues at this initial stage include elected officials, command staff, employees and labor leadership, EMS partners, dispatch center and technology staff, and ancillary community organizations and sponsors.
Encouraging Community Participation
Effective community outreach is critical in encouraging citizen engagement. These videos offer a variety of methods to introduce key concepts and encourage PulsePoint participation in your community.
Empowering CPR-trained citizens and off-duty professionals to improve patient outcomes and save lives by reducing collapse-to-CPR and collapse-to-deﬁbrillation times is the promise of PulsePoint.
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Press conferences are commonly held to announce PulsePoint coverage in a new community. Media outlets are alerted through an advisory or news release sent to local assignment editors well in advance of the event. Speakers typically include local elected officials, fire chiefs, EMS leadership, sponsors and other dignitaries. Locations are varied but are often a fire station, city hall, community center or other public venue.
Howard County Fire & EMS
Los Angeles Fire Department
San Diego County
Los Angeles County Fire Department
In this TED Talk Richard Price describes the original inspiration for PulsePoint and the challenges of advancing a big idea.
Questions on PulsePoint? Here’s a good 3-minute overview.
Reports and Research
American Heart Association
7272 Greenville Avenue
Dallas, TX 75231
Emergency dispatch systems should alert willing bystanders to nearby events that may require CPR or AED use through mobile phone technology. Despite the recognized role of lay rescuers in improving OHCA outcomes, most communities experience low rates of bystander CPR and AED use. Mobile phone technology, such as text messages and mobile phone apps, is available to summon trained members of the general public to nearby events to assist in CPR and to direct those responders to the nearest AED. Notification of lay rescuers via a mobile phone app results in improved bystander response times, higher bystander CPR rates, shorter time to defibrillation, and higher rates of survival to hospital discharge.
Find additional notable articles here.
Need inspiration for a larger marketing campaign? Check out these winning ideas from other PulsePoint agencies.
PulsePoint Professional Services provide a robust set of custom marketing and public relations tools to help you effectively raise awareness, drive citizen engagement and encourage adoption of PulsePoint Respond and PulsePoint AED in your community.
Together, we can ignite the lifesaving potential of CPR-trained citizen responders and help improve Sudden Cardiac Arrest outcomes.
Please take a minute to review the examples below.
This item is typically created as a two-sided 4″ x 6″ full bleed postcard featuring PulsePoint Respond on one side and PulsePoint AED on the other, customized with agency and sponsor logos. This item can also be produced as a single-sided 20″ x 30″ or 30″ x 50″ easel sign.
This item is typically created as a one-sided 8-1/2″ x 11″ full bleed flyer customized with agency and sponsor logos. This item can also be produced as a 20″ x 30″ or 30″ x 50″ easel sign.
This item is typically created as a two-sided full bleed business card style handout or produced as a 4″ x 6″ postcard.
An infographic (information graphic) is a representation of information in a graphic format designed to make the data easily understandable at a glance. Infographics can be printed or distributed as images via social media sites such as Facebook and Twitter.
This item is typically created as a one-sided 2′ x 6′ or 3′ x 10′ vinyl product customized with agency and sponsor logos. Banners can be used indoors or outdoors and commonly include grommets or pole pockets for easy hanging.
Retractable banners stand on their own and create a simple and convenient pop up display. They are durable and very easy to transport and store. This item is typically created as a one or two-sided 36″ x 80″ or 36″ x 92″ self-contained product with case, customized with agency and sponsor logos.