Outreach
Marketing Projects
SUCCESS REQUIRES AN INFORMED AND ENGAGED COMMUNITY
Community marketing is present in all stages of a well planned PulsePoint deployment. Effective outreach starts at launch – but sustained marketing is essential for community adoption. Getting people in your community interested in CPR training, AEDs and PulsePoint takes a concerted effort across multiple platforms.
The focus of your marketing campaign will depend on where you can most efficiently reach your residents and visitors. Below you will find a variety of approaches used by other PulsePoint agencies that will hopefully inspire you to find the right approach for your community.
Our marketing team is always available to brainstorm ideas and assist your staff with execution. We also offer marketing grants for unique ideas that can lay the groundwork for other agencies.
SUCCESS REQUIRES AN INFORMED AND ENGAGED COMMUNITY
Community marketing is present in all stages of a well planned PulsePoint deployment. Effective outreach starts at launch – but sustained marketing is essential for community adoption. Getting people in your community interested in CPR training, AEDs and PulsePoint takes a concerted effort across multiple platforms.
The focus of your marketing campaign will depend on where you can most efficiently reach your residents and visitors. Below you will find a variety of approaches used by other PulsePoint agencies that will hopefully inspire you to find the right approach for your community.
Our marketing team is always available to brainstorm ideas and assist your staff with execution. We also offer marketing grants for unique ideas that can lay the groundwork for other agencies.
Outreach
Transit Advertising
Advertising on buses, trolleys, shelters and benches puts your message in front of those moving about your city – including your largest and most popular destinations.
![Fairfax VA PulsePoint Transit Signage](https://pulse-point.transforms.svdcdn.com/production/default/Fairfax_VA_PulsePoint_Transit_Signage_Marketing_en_800x600.png?w=768&h=576&q=100&auto=format&fit=crop&dm=1714610946&s=b15be7da293e3954570fe360fe8846a2 768w, https://pulse-point.transforms.svdcdn.com/production/default/Fairfax_VA_PulsePoint_Transit_Signage_Marketing_en_800x600.png?w=576&h=432&q=100&auto=format&fit=crop&dm=1714610946&s=84d069bfa69d510eaff1f955bd258b91 576w)
Fairfax, VA public transit campaign.
![Fairfax VA PulsePoint Transit Signage](https://pulse-point.transforms.svdcdn.com/production/default/Fairfax_VA_PulsePoint_Transit_Signage_Marketing_sp_800x600.png?w=768&h=576&q=100&auto=format&fit=crop&dm=1714610954&s=1d419909570c9423200c2fae5ee1a7ed 768w, https://pulse-point.transforms.svdcdn.com/production/default/Fairfax_VA_PulsePoint_Transit_Signage_Marketing_sp_800x600.png?w=576&h=432&q=100&auto=format&fit=crop&dm=1714610954&s=472d6e3834d741f200c4af16b6fe6d86 576w)
Fairfax, VA public transit campaign.
![King County Seattle PulsePoint Bus Signage Marketing.](https://pulse-point.transforms.svdcdn.com/staging/default/King_County_Seattle_PulsePoint_Bus_Signage_Marketing_800x600.png?w=768&h=576&q=100&auto=format&fit=crop&dm=1614231445&s=7f65749ea06bb09025adc7ae1652cd7e 768w, https://pulse-point.transforms.svdcdn.com/staging/default/King_County_Seattle_PulsePoint_Bus_Signage_Marketing_800x600.png?w=576&h=432&q=100&auto=format&fit=crop&dm=1614231445&s=af67cb9c4fde76a86c30623e1d6d1daf 576w)
Seattle Fire Department partnered with the Medic One Foundation on a Metro bus advertising campaign to encourage CPR-trained citizens in King County (WA) to utilize the PulsePoint app.
![Madison WI PulsePoint Bus Signage Marketing.](https://pulse-point.transforms.svdcdn.com/staging/default/Madison_WI__PulsePoint_Bus_Signage_Marketing_800x600.png?w=768&h=576&q=100&auto=format&fit=crop&dm=1614231819&s=2e1fd8d8d27cc1ebaab640c069b5829d 768w, https://pulse-point.transforms.svdcdn.com/staging/default/Madison_WI__PulsePoint_Bus_Signage_Marketing_800x600.png?w=576&h=432&q=100&auto=format&fit=crop&dm=1614231819&s=857c8a188c266db368e56a02e4cf373d 576w)
Madison (WI) Fire Department used Metro bus ads to anchor a post and tag social media campaign.
![Manatee County FL PulsePoint Bus Signage Marketing.](https://pulse-point.transforms.svdcdn.com/staging/default/Manatee_County_FL_PulsePoint_Bus_Signage_Marketing_800x600.png?w=768&h=576&q=100&auto=format&fit=crop&dm=1614231815&s=a057cce51c0208f657308fbef9116b7d 768w, https://pulse-point.transforms.svdcdn.com/staging/default/Manatee_County_FL_PulsePoint_Bus_Signage_Marketing_800x600.png?w=576&h=432&q=100&auto=format&fit=crop&dm=1614231815&s=07eb42bb491c1b459016c9eed951f4a2 576w)
Manatee County (FL) placed ad signage inside the county’s fleet of transit buses.
Outreach
Billboards
With access to major thoroughfares, a billboard campaign can efficiently target large numbers of residents and commuters.
![PulsePoint Billboard Respond Dane Co.](https://pulse-point.transforms.svdcdn.com/staging/default/PulsePoint_Billboard_Respond_Dane_Co_800x600.png?w=768&h=576&q=100&auto=format&fit=crop&dm=1614231077&s=8fefe5a6958c81947b2c4c597d89c848 768w, https://pulse-point.transforms.svdcdn.com/staging/default/PulsePoint_Billboard_Respond_Dane_Co_800x600.png?w=576&h=432&q=100&auto=format&fit=crop&dm=1614231077&s=7fcf8bacd68c4fbe44f9dac835b01b36 576w)
Dane County, Wisconsin uses a cloud-connected digital billboard to display real-time growth of their PulsePoint network.
![PulsePoint Billboard AED Hampton Roads.](https://pulse-point.transforms.svdcdn.com/staging/default/PulsePoint_Billboard_AED_Hampton_Roads_800x600.png?w=768&h=576&q=100&auto=format&fit=crop&dm=1614231080&s=417cd49f80f5afb894573515dfd553ec 768w, https://pulse-point.transforms.svdcdn.com/staging/default/PulsePoint_Billboard_AED_Hampton_Roads_800x600.png?w=576&h=432&q=100&auto=format&fit=crop&dm=1614231080&s=9b576960b0443394803daf98a0dbd965 576w)
Hampton Road Virginia used a cloud-connected digital billboard to display real-time regional growth of their PulsePoint AED registry.
![PulsePoint Billboard Respond.](https://pulse-point.transforms.svdcdn.com/staging/default/PulsePoint_Billboard_Respond_800x600.png?w=768&h=576&q=100&auto=format&fit=crop&dm=1614231078&s=a1b0d5c38971e2aa06f9fae28fce8dd7 768w, https://pulse-point.transforms.svdcdn.com/staging/default/PulsePoint_Billboard_Respond_800x600.png?w=576&h=432&q=100&auto=format&fit=crop&dm=1614231078&s=a32b41b3f29987941d2bd444524fd652 576w)
Madison, Wisconsin creates awareness and encourages program participation with this simple static billboard.
![PulsePoint Billboard Respond Hampton Roads.](https://pulse-point.transforms.svdcdn.com/staging/default/PulsePoint_Billboard_Respond_Hampton_Roads_800x600.png?w=768&h=576&q=100&auto=format&fit=crop&dm=1614231073&s=30ae940cd5a161a15b3d296094f6e568 768w, https://pulse-point.transforms.svdcdn.com/staging/default/PulsePoint_Billboard_Respond_Hampton_Roads_800x600.png?w=576&h=432&q=100&auto=format&fit=crop&dm=1614231073&s=93d7a98328483fd8c923b3141d42f62c 576w)
Hampton Road Virginia used a cloud-connected digital billboard to display real-time regional growth of their PulsePoint "citizens on call" network.
![PulsePoint Respond Englert Theatre Marquee](https://pulse-point.transforms.svdcdn.com/staging/default/PulsePoint_Respond_Englert_Marquee_Johnson_County_IA_800x600.jpg?w=768&h=576&q=100&auto=format&fit=crop&dm=1649117150&s=ff2f26c6784127149f970263db550281 768w, https://pulse-point.transforms.svdcdn.com/staging/default/PulsePoint_Respond_Englert_Marquee_Johnson_County_IA_800x600.jpg?w=576&h=432&q=100&auto=format&fit=crop&dm=1649117150&s=cfc0fef87431c3c11d729929637b7fe7 576w)
Outreach
Coffee Sleeves
Providing hot beverage sleeves to local coffee shops offers an easy and inexpensive way to reach those located in your community.
![PulsePoint Coffee Sleeve Marketing.](https://pulse-point.transforms.svdcdn.com/staging/default/PulsePoint_Coffee_Sleeve_Marketing_800x600.png?w=768&h=576&q=100&auto=format&fit=crop&dm=1614230883&s=929850c800410a1946048e01144f3b8b 768w, https://pulse-point.transforms.svdcdn.com/staging/default/PulsePoint_Coffee_Sleeve_Marketing_800x600.png?w=576&h=432&q=100&auto=format&fit=crop&dm=1614230883&s=0ab6e7b1428d545ab67494e09c6539c1 576w)
Olathe Fire Department developed branded coffee sleeves to deliver key messaging through community coffee shops.
![PulsePoint Coffee Sleeve Napa 911](https://pulse-point.transforms.svdcdn.com/staging/default/PulsePoint_Coffee_Sleeve_Napa_911_800x600.png?w=768&h=576&q=100&auto=format&fit=crop&dm=1614230881&s=7c7c230fe3224df872379a6628ddd8bc 768w, https://pulse-point.transforms.svdcdn.com/staging/default/PulsePoint_Coffee_Sleeve_Napa_911_800x600.png?w=576&h=432&q=100&auto=format&fit=crop&dm=1614230881&s=64440df8637292164b82245ed8741f64 576w)
Napa Valley used hot cup sleeves in partnership with local coffee shops to encourage residents and visitors to carry PulsePoint to stay informed.
Outreach
Apparatus Decals
Apparatus decals are a highly visible way to show your community that you’re “PulsePoint Connected.” Decals are available as 3M reflective stickers or temporary vinyl clings.
![PulsePoint Connected Apparatus Decal](https://pulse-point.transforms.svdcdn.com/staging/default/PulsePoint_Connected_Apparatus_Decal_Cape_800x600.jpg?w=768&h=576&q=100&auto=format&fit=crop&dm=1614230874&s=ed6d010c3b6106b9967cb4e53b5d5a73 768w, https://pulse-point.transforms.svdcdn.com/staging/default/PulsePoint_Connected_Apparatus_Decal_Cape_800x600.jpg?w=576&h=432&q=100&auto=format&fit=crop&dm=1614230874&s=7cb2bcdcd56c8713eab5ccb05b0b4fdf 576w)
![PulsePoint Connected Apparatus Decal.](https://pulse-point.transforms.svdcdn.com/staging/default/PulsePoint_Connected_Apparatus_Decal_800x600.png?w=768&h=576&q=100&auto=format&fit=crop&dm=1614230875&s=2401d295d6661dbdefd47e0bc9890627 768w, https://pulse-point.transforms.svdcdn.com/staging/default/PulsePoint_Connected_Apparatus_Decal_800x600.png?w=576&h=432&q=100&auto=format&fit=crop&dm=1614230875&s=42273028b69926a91499beece9740d1b 576w)
To encourage community awareness and participation AMR added PulsePoint Connected decals to their fleet.
![Orlando PulsePoint Connected Apparatus Decal.](https://pulse-point.transforms.svdcdn.com/staging/default/Orlando_PulsePoint_Connected_Apparatus_Decal_800x600.png?w=768&h=576&q=100&auto=format&fit=crop&dm=1614231858&s=27777ed28dfbafcc67628bef3fa428a2 768w, https://pulse-point.transforms.svdcdn.com/staging/default/Orlando_PulsePoint_Connected_Apparatus_Decal_800x600.png?w=576&h=432&q=100&auto=format&fit=crop&dm=1614231858&s=948949e8620718544ff7ad94ff56001f 576w)
City of Orlando, Florida
![PulsePoint Henderson Apparatus Decal.](https://pulse-point.transforms.svdcdn.com/staging/default/PulsePoint_Henderson_Apparatus_Decal.png?w=768&h=576&q=100&auto=format&fit=crop&dm=1614230940&s=46ffed0c984ee4440b6b9273e6e7b667 768w, https://pulse-point.transforms.svdcdn.com/staging/default/PulsePoint_Henderson_Apparatus_Decal.png?w=576&h=432&q=100&auto=format&fit=crop&dm=1614230940&s=5c0898eaaacc54028ccd7cd13846eb3b 576w)
City of Henderson, Nevada
Outreach
Registered AED Cabinet Stickers
Place these stickers on cabinets and other enclosures to indicate that an AED has been added to the community registry. The stickers also serve to increase program awareness and encourage others to register additional AEDs. The QR code included on the sticker links to the app download page to promote participation.
![PulsePoint AED Registered Sticker](https://pulse-point.transforms.svdcdn.com/staging/default/PulsePoint_AED_Registered_Sticker_800x600_Onelinkto_QR.png?w=768&h=576&q=100&auto=format&fit=crop&dm=1695754363&s=9460ee25e248a735b51c50b3e52f76f9 768w, https://pulse-point.transforms.svdcdn.com/staging/default/PulsePoint_AED_Registered_Sticker_800x600_Onelinkto_QR.png?w=576&h=432&q=100&auto=format&fit=crop&dm=1695754363&s=4bdc266f051f778e2b9226b417029e73 576w)
![PulsePoint AED Registered Sticker on cabinet](https://pulse-point.transforms.svdcdn.com/staging/default/PulsePoint_AED_Cabinet_with_Sticker_600px_800x600.png?w=768&h=576&q=100&auto=format&fit=crop&dm=1625955352&s=66f0548b58b4dcead3de3d3be97d8c8b 768w, https://pulse-point.transforms.svdcdn.com/staging/default/PulsePoint_AED_Cabinet_with_Sticker_600px_800x600.png?w=576&h=432&q=100&auto=format&fit=crop&dm=1625955352&s=58a4923804a3a6c9ac772ef69ec603f1 576w)
Registered AED sticker attached to device cabinet.
Outreach
PulsePoint Connected Stickers
Window stickers are a simple way to partner with local businesses to increase community awareness of PulsePoint. This type of downtown door-to-door initiative can be coupled with AED readiness checks or other agency outreach activities and programs.
![PulsePoint Verde Valley AZ Outreach Stickers.](https://pulse-point.transforms.svdcdn.com/staging/default/PulsePoint_Verde_Valley_AZ_Outreach_Stickers.png?w=768&h=576&q=100&auto=format&fit=crop&dm=1614231331&s=bcc0fbd71de54afdfb6f88a6a7233258 768w, https://pulse-point.transforms.svdcdn.com/staging/default/PulsePoint_Verde_Valley_AZ_Outreach_Stickers.png?w=576&h=432&q=100&auto=format&fit=crop&dm=1614231331&s=c5773bc52611563d5833aa8e648af299 576w)
Verde Valley AZ agencies promote PulsePoint awareness and increase program participation with a window sticker program.
Outreach
Vehicle Wraps
Vehicle wraps are excellent option for promoting a message within your jurisdiction with no cost after design and installation.
![PulsePoint Chesterfield Vehicle Wrap](https://pulse-point.transforms.svdcdn.com/staging/default/PulsePoint_Chesterfield_Wrap_BHG03461_800x600.png?w=768&h=576&q=100&auto=format&fit=crop&dm=1678913221&s=df51775da9b319764a769c6fc6a94123 768w, https://pulse-point.transforms.svdcdn.com/staging/default/PulsePoint_Chesterfield_Wrap_BHG03461_800x600.png?w=576&h=432&q=100&auto=format&fit=crop&dm=1678913221&s=aecf6e7d94fd8fb48ba952084a9cbf5d 576w)
Chesterfield (VA) fire department delivery truck drives the entire county every day.
![PulsePoint OCFR Vehicle Wrap.](https://pulse-point.transforms.svdcdn.com/staging/default/OCFR_Vehicle_Wrap_650px_800x600.png?w=768&h=576&q=100&auto=format&fit=crop&dm=1614231851&s=467999f223a00c2c7d901bf63985b562 768w, https://pulse-point.transforms.svdcdn.com/staging/default/OCFR_Vehicle_Wrap_650px_800x600.png?w=576&h=432&q=100&auto=format&fit=crop&dm=1614231851&s=8e37dc69f30898f64d14ba6e93846c93 576w)
Orange County Fire Rescue created an eye-catching vehicle wrap touting CPR training and PulsePoint.
![Sussex County Mobile Command Unit](https://pulse-point.transforms.svdcdn.com/staging/default/Sussex_County_Mobile_Command_Unit_800x600.png?w=768&h=576&q=100&auto=format&fit=crop&dm=1624810440&s=4b14cec8d5371ed1709642f38f1da551 768w, https://pulse-point.transforms.svdcdn.com/staging/default/Sussex_County_Mobile_Command_Unit_800x600.png?w=576&h=432&q=100&auto=format&fit=crop&dm=1624810440&s=9a5cd01fe8b498362ed8d67896f9cdb2 576w)
Sussex County Mobile Command Unit
Outreach
Library Kiosk
This self-service library book pickup kiosk offer a unique location for citizen engagement.
![PulsePoint Library Kiosk](https://pulse-point.transforms.svdcdn.com/staging/default/PulsePoint_Library_Kiosk_Olathe_800x600.png?w=768&h=576&q=100&auto=format&fit=crop&dm=1643494506&s=cb17e1b7af74c6582648d1c0cfe04f5e 768w, https://pulse-point.transforms.svdcdn.com/staging/default/PulsePoint_Library_Kiosk_Olathe_800x600.png?w=576&h=432&q=100&auto=format&fit=crop&dm=1643494506&s=d6ec0b3eaa35b80752c874abc70630b6 576w)
Library book kiosk in Olathe, KS.
Outreach
Promotional Videos
Agency developed videos and PSAs (public service announcements) may be disseminated without charge due to their objective of raising awareness of a social issue such as cardiac arrest and the importance of citizen involvement in the chain of survival. These can be shown on local television, in movie theaters, through social media platforms and on your agency website.
Outreach
Challenge Coins
Challenge coins were first issued to prove military membership when questioned and to enhance morale. Today they are used more broadly and collected by service members and public safety personnel. Challenge coins can be presented as an award or symbol of gratitude during cardiac arrest survival ceremonies or serve as an informal recognition of a response effort or program participation.
![PulsePoint Challenge Coins](https://pulse-point.transforms.svdcdn.com/staging/default/PulsePoint_Challenge_Coins_800x600.png?w=768&h=576&q=100&auto=format&fit=crop&dm=1624677905&s=d26f72c0e4b00dec6a078cebb1c00a57 768w, https://pulse-point.transforms.svdcdn.com/staging/default/PulsePoint_Challenge_Coins_800x600.png?w=576&h=432&q=100&auto=format&fit=crop&dm=1624677905&s=88f95b72664d519b9987fc3253266dd4 576w)
Responder and Survivor coins are available from the PulsePoint Foundation.
![PulsePoint DCFEMS Challenge Coin.](https://pulse-point.transforms.svdcdn.com/staging/default/DCFEMS_Challenge_Coin_650px_800x600.png?w=768&h=576&q=100&auto=format&fit=crop&dm=1614231406&s=2d163926872c48a2ad1303916f6570bd 768w, https://pulse-point.transforms.svdcdn.com/staging/default/DCFEMS_Challenge_Coin_650px_800x600.png?w=576&h=432&q=100&auto=format&fit=crop&dm=1614231406&s=307d2f126e610bd88ee7209dcc795fb7 576w)
Washington, DC Fire and Rescue issues challenge coins to recognize those involved in a cardiac arrest save.
![PulsePoint Challenge Coins.](https://pulse-point.transforms.svdcdn.com/staging/default/PulsePoint_ECH_Challenge_Coins_800x600.png?w=768&h=576&q=100&auto=format&fit=crop&dm=1624722389&s=ef705d84e2eef7c7029617ecba766675 768w, https://pulse-point.transforms.svdcdn.com/staging/default/PulsePoint_ECH_Challenge_Coins_800x600.png?w=576&h=432&q=100&auto=format&fit=crop&dm=1624722389&s=4c3daa63d086c154e6f4c4342dcb7ca0 576w)
Program sponsors can also be incorporated into challenge coin designs.
Outreach
Gas Pump Videos
Gas station advertising places your messaging in a location where it’ll be viewed by those in your community - with just enough spare time to download PulsePoint!
Outreach
Banners
Banners come in all shapes and sizes and offer a versatile format to share your message. Banners are inexpensive, can be used indoors or outdoors and are very easy to store and reuse.
![PulsePoint Launch Charlottesville VA](https://pulse-point.transforms.svdcdn.com/staging/default/Charlottesville_PulsePoint_Launch_800x600.jpg?w=768&h=576&q=100&auto=format&fit=crop&dm=1645162340&s=beca88f0c11600b7693ab5981695a4b1 768w, https://pulse-point.transforms.svdcdn.com/staging/default/Charlottesville_PulsePoint_Launch_800x600.jpg?w=576&h=432&q=100&auto=format&fit=crop&dm=1645162340&s=e72af3a34a1616f2b059c73c8cf5c5c3 576w)
During a community event Charlottesville-UVA-Albemarle County Emergency Services used retractable banners near their apparatus to create effective photo and video backdrops.
![Chesterfield (VA) PulsePoint Retractable Banner](https://pulse-point.transforms.svdcdn.com/staging/default/Chesterfield_PulsePoint_AED_Retractable_Banner_800x600.png?w=768&h=576&q=100&auto=format&fit=crop&dm=1645574600&s=04750116237d5561b7a27275af433146 768w, https://pulse-point.transforms.svdcdn.com/staging/default/Chesterfield_PulsePoint_AED_Retractable_Banner_800x600.png?w=576&h=432&q=100&auto=format&fit=crop&dm=1645574600&s=03ab409a46e2e041e88936bd4e208345 576w)
![Chesterfield (VA) PulsePoint Retractable Banner](https://pulse-point.transforms.svdcdn.com/staging/default/Chesterfield_PulsePoint_Respond_Retractable_Banner_800x600.png?w=768&h=576&q=100&auto=format&fit=crop&dm=1645574609&s=1ebca2f94f6a98093a0d091fbbd4837c 768w, https://pulse-point.transforms.svdcdn.com/staging/default/Chesterfield_PulsePoint_Respond_Retractable_Banner_800x600.png?w=576&h=432&q=100&auto=format&fit=crop&dm=1645574609&s=9ecf71d18ef697340d0847988e003c00 576w)
![PulsePoint SLO Main Street Banner.](https://pulse-point.transforms.svdcdn.com/staging/default/PulsePoint_SLO_Main_Street_Banner_650px_800x600.png?w=768&h=576&q=100&auto=format&fit=crop&dm=1614231379&s=6b98971f89e02efce2170b6a694580b4 768w, https://pulse-point.transforms.svdcdn.com/staging/default/PulsePoint_SLO_Main_Street_Banner_650px_800x600.png?w=576&h=432&q=100&auto=format&fit=crop&dm=1614231379&s=322ed30c664239456ee1911ff1adb732 576w)
As a "Great American Main Street Award" winner, San Luis Obispo (CA) used their prime real estate to place a high-profile PulsePoint banner.
![PulsePoint LACoFD Aerial Ladder Banner.](https://pulse-point.transforms.svdcdn.com/staging/default/PulsePoint_LACOFD_Aerial_Ladder_Banner_800x600.png?w=768&h=576&q=100&auto=format&fit=crop&dm=1614231136&s=ed83b45bcecf6ac32a25d0c36191eb24 768w, https://pulse-point.transforms.svdcdn.com/staging/default/PulsePoint_LACOFD_Aerial_Ladder_Banner_800x600.png?w=576&h=432&q=100&auto=format&fit=crop&dm=1614231136&s=0c6564affd9c9754cb49db21c64414d9 576w)
Los Angeles County Fire Department created a large PulsePoint banner to display between two aerial ladders.
Outreach
Event Tent
A familiar presence at a wide variety of community events, a custom printed pop-up tent offers a highly functional way to share your message at nearly any venue. Easy to store and set up, offering sun or rain protection when needed, a canopy tent is a great marketing resource.
![PulsePoint Event Tent Marketing Napa](https://pulse-point.transforms.svdcdn.com/staging/default/PulsePoint_Event_Tent_Marketing_Napa_1_800x600.jpg?w=768&h=576&q=100&auto=format&fit=crop&dm=1621095422&s=dcd0698219cc99f12357c4ae33b0ddc1 768w, https://pulse-point.transforms.svdcdn.com/staging/default/PulsePoint_Event_Tent_Marketing_Napa_1_800x600.jpg?w=576&h=432&q=100&auto=format&fit=crop&dm=1621095422&s=0a5b09a4d0e05c5183949add5f5bbdcb 576w)
Napa County (CA) originally created their event tent for use at vaccine distribution sites.
Outreach
AED Contests
Contests are great way to create awareness of public access defibrillators. Contests can be designed to ensure the accuracy and completeness of the community AED registry and also to generate conversation around the role and importance of AEDs in cardiac arrest survival.
![PulsePoint UF Health AED Registry Hunt Contest.](https://pulse-point.transforms.svdcdn.com/staging/default/PulsePoint_UFHealth_AED_Hunt.png?w=768&h=576&q=100&auto=format&fit=crop&dm=1614231352&s=61b9830e08a8bc8b11aa22ca7c590f9e 768w, https://pulse-point.transforms.svdcdn.com/staging/default/PulsePoint_UFHealth_AED_Hunt.png?w=576&h=432&q=100&auto=format&fit=crop&dm=1614231352&s=98b7442d97c412de75c920c2ec63a8f9 576w)
University of Florida Health held a community Hunt for AEDs to help build the registry and awareness in Alachua County.
Outreach
Sidewalk Chalk Art
Create your message wherever your audience congregates – or maybe have a contest? Anything is possible with a little imagination and a box of sidewalk chalk.
![PulsePoint Sidewalk Chalk Art Manatee County.](https://pulse-point.transforms.svdcdn.com/staging/default/PulsePoint_Sidewalk_Chalk_Art_Manatee_County.jpg?w=1200&h=900&q=100&auto=format&fit=crop&dm=1614231376&s=e491d4ccc36691af19b9d00fa4e86527 1200w, https://pulse-point.transforms.svdcdn.com/staging/default/PulsePoint_Sidewalk_Chalk_Art_Manatee_County.jpg?w=992&h=744&q=100&auto=format&fit=crop&dm=1614231376&s=7ac7bf665ddf88d44f0dd51ab372947f 992w, https://pulse-point.transforms.svdcdn.com/staging/default/PulsePoint_Sidewalk_Chalk_Art_Manatee_County.jpg?w=768&h=576&q=100&auto=format&fit=crop&dm=1614231376&s=2d33c9ed4310f424b60376743a5a1eeb 768w, https://pulse-point.transforms.svdcdn.com/staging/default/PulsePoint_Sidewalk_Chalk_Art_Manatee_County.jpg?w=576&h=432&q=100&auto=format&fit=crop&dm=1614231376&s=859683acee49eaebe1d8a55868994ae1 576w, https://pulse-point.transforms.svdcdn.com/staging/default/PulsePoint_Sidewalk_Chalk_Art_Manatee_County.jpg?w=1152&h=864&q=75&auto=format&fit=crop&dm=1614231376&s=a8d82569fcdf1763172ec6fcf470e600 1152w)
Manatee Public Safety created this chalk mural at the entrance to a busy city park.
Outreach
Promotional Giveaway Items
Interesting and useful items imprinted with a logo and key message, distributed at community events or training sessions, can help create awareness and serve as a lasting reminder. These items can also be used as prizes for contests such as AED registry building events.
![PulsePoint Promotional Water Bottles.](https://pulse-point.transforms.svdcdn.com/staging/default/PulsePoint_Promotional_Water_Bottles.png?w=768&h=576&q=100&auto=format&fit=crop&dm=1614231287&s=aa8e44aeab2c7b322728f31e25676257 768w, https://pulse-point.transforms.svdcdn.com/staging/default/PulsePoint_Promotional_Water_Bottles.png?w=576&h=432&q=100&auto=format&fit=crop&dm=1614231287&s=664f1ba65a3a0d4a857b36814531f2b0 576w)
Water flasks
![PulsePoint Promotional Items.](https://pulse-point.transforms.svdcdn.com/staging/default/Promotional_Items_1_800x600.png?w=768&h=576&q=100&auto=format&fit=crop&dm=1614231711&s=a1faf8068ba48628e0d3fc65564caf47 768w, https://pulse-point.transforms.svdcdn.com/staging/default/Promotional_Items_1_800x600.png?w=576&h=432&q=100&auto=format&fit=crop&dm=1614231711&s=e34f518f9ebca55d4cb6fcabce5d2567 576w)
USB flash drives, USB car chargers, pins, and badge lanyards.
![PulsePoint Promotional Items Stickers.](https://pulse-point.transforms.svdcdn.com/staging/default/PulsePoint_Promotional_Items_Stickers_800x600.png?w=768&h=576&q=100&auto=format&fit=crop&dm=1614231254&s=066def97d5c3d90bd10f9da85e23d5a1 768w, https://pulse-point.transforms.svdcdn.com/staging/default/PulsePoint_Promotional_Items_Stickers_800x600.png?w=576&h=432&q=100&auto=format&fit=crop&dm=1614231254&s=e144cdbca8d41610b5788e06939bb11f 576w)
Stickers
![PulsePoint Promotional Items Batteries.](https://pulse-point.transforms.svdcdn.com/staging/default/PulsePoint_Promotional_Items_Batteries_800x600.png?w=768&h=576&q=100&auto=format&fit=crop&dm=1614231289&s=7b33c9e5be91282d30e92b682dfdcf8a 768w, https://pulse-point.transforms.svdcdn.com/staging/default/PulsePoint_Promotional_Items_Batteries_800x600.png?w=576&h=432&q=100&auto=format&fit=crop&dm=1614231289&s=31504c5379a873bdcfb9cae7c60a6040 576w)
Portable chargers
![PulsePoint Promotional Items Hand Sanitizer.](https://pulse-point.transforms.svdcdn.com/staging/default/PulsePoint_Promotional_Items_Hand_Sanitizers_800x600.png?w=768&h=576&q=100&auto=format&fit=crop&dm=1617031894&s=65ba4654b8b21d985711bc00c5925b39 768w, https://pulse-point.transforms.svdcdn.com/staging/default/PulsePoint_Promotional_Items_Hand_Sanitizers_800x600.png?w=576&h=432&q=100&auto=format&fit=crop&dm=1617031894&s=6b3215dae88f7beee76713df420385d2 576w)
Hand Sanitizers
![PulsePoint Promotional Items Bag UF Health](https://pulse-point.transforms.svdcdn.com/staging/default/PulsePoint_Promotional_Items_Bag_UFHealth_800x600.png?w=768&h=576&q=100&auto=format&fit=crop&dm=1691184073&s=cd98dba756ed69404894b73bef37f628 768w, https://pulse-point.transforms.svdcdn.com/staging/default/PulsePoint_Promotional_Items_Bag_UFHealth_800x600.png?w=576&h=432&q=100&auto=format&fit=crop&dm=1691184073&s=fdb5497718559dd9a88969be01625484 576w)
Totes
Outreach
Message Boards
Use of municipal highway message boards offer the potential to reach large audiences at little or no cost. Portable message boards can also be used to encourage attendees to visit demonstrations and training opportunities during local public events and community gatherings.