Outreach
Marketing Projects
SUCCESS REQUIRES AN INFORMED AND ENGAGED COMMUNITY
Community marketing is present in all stages of a well planned PulsePoint deployment. Effective outreach starts at launch – but sustained marketing is essential for community adoption. Getting people in your community interested in CPR training, AEDs and PulsePoint takes a concerted effort across multiple platforms.
The focus of your marketing campaign will depend on where you can most efficiently reach your residents and visitors. Below you will find a variety of approaches used by other PulsePoint agencies that will hopefully inspire you to find the right approach for your community.
Our marketing team is always available to brainstorm ideas and assist your staff with execution. We also offer marketing grants for unique ideas that can lay the groundwork for other agencies.
SUCCESS REQUIRES AN INFORMED AND ENGAGED COMMUNITY
Community marketing is present in all stages of a well planned PulsePoint deployment. Effective outreach starts at launch – but sustained marketing is essential for community adoption. Getting people in your community interested in CPR training, AEDs and PulsePoint takes a concerted effort across multiple platforms.
The focus of your marketing campaign will depend on where you can most efficiently reach your residents and visitors. Below you will find a variety of approaches used by other PulsePoint agencies that will hopefully inspire you to find the right approach for your community.
Our marketing team is always available to brainstorm ideas and assist your staff with execution. We also offer marketing grants for unique ideas that can lay the groundwork for other agencies.
Outreach
Transit Advertising
Advertising on buses, trolleys, shelters and benches puts your message in front of those moving about your city – including your largest and most popular destinations.
Seattle Fire Department partnered with the Medic One Foundation on a Metro bus advertising campaign to encourage CPR-trained citizens in King County (WA) to utilize the PulsePoint app.
Madison (WI) Fire Department used Metro bus ads to anchor a post and tag social media campaign.
Manatee County (FL) placed ad signage inside the county’s fleet of transit buses.
Outreach
Billboards
With access to major thoroughfares, a billboard campaign can efficiently target large numbers of residents and commuters.
Dane County, Wisconsin uses a cloud-connected digital billboard to display real-time growth of their PulsePoint network.
Hampton Road Virginia used a cloud-connected digital billboard to display real-time regional growth of their PulsePoint AED registry.
Madison, Wisconsin creates awareness and encourages program participation with this simple static billboard.
Hampton Road Virginia used a cloud-connected digital billboard to display real-time regional growth of their PulsePoint "citizens on call" network.
Outreach
Coffee Sleeves
Providing hot beverage sleeves to local coffee shops offers an easy and inexpensive way to reach those located in your community.
Olathe Fire Department developed branded coffee sleeves to deliver key messaging through community coffee shops.
Napa Valley used hot cup sleeves in partnership with local coffee shops to encourage residents and visitors to carry PulsePoint to stay informed.
Outreach
Apparatus Decals
Apparatus decals are a highly visible way to show your community that you’re “PulsePoint Connected.” Decals are available as 3M reflective stickers or temporary vinyl clings.
To encourage community awareness and participation AMR added PulsePoint Connected decals to their fleet.
City of Orlando, Florida
City of Henderson, Nevada
Outreach
Registered AED Cabinet Stickers
Place these stickers on cabinets and other enclosures to indicate that an AED has been added to the community registry. The stickers also serve to increase program awareness and encourage others to register additional AEDs. The QR code included on the sticker links to the app download page to promote participation.
Registered AED sticker attached to device cabinet.
Outreach
PulsePoint Connected Stickers
Window stickers are a simple way to partner with local businesses to increase community awareness of PulsePoint. This type of downtown door-to-door initiative can be coupled with AED readiness checks or other agency outreach activities and programs.
Verde Valley AZ agencies promote PulsePoint awareness and increase program participation with a window sticker program.
Outreach
Vehicle Wraps
Vehicle wraps are excellent option for promoting a message within your jurisdiction with no cost after design and installation.
Chesterfield (VA) fire department delivery truck drives the entire county every day.
Orange County Fire Rescue created an eye-catching vehicle wrap touting CPR training and PulsePoint.
Sussex County Mobile Command Unit
Outreach
Library Kiosk
This self-service library book pickup kiosk offer a unique location for citizen engagement.
Library book kiosk in Olathe, KS.
Outreach
Challenge Coins
Challenge coins were first issued to prove military membership when questioned and to enhance morale. Today they are used more broadly and collected by service members and public safety personnel. Challenge coins can be presented as an award or symbol of gratitude during cardiac arrest survival ceremonies or serve as an informal recognition of a response effort or program participation.
Responder and Survivor coins are available from the PulsePoint Foundation.
Washington, DC Fire and Rescue issues challenge coins to recognize those involved in a cardiac arrest save.
Program sponsors can also be incorporated into challenge coin designs.
Outreach
Promotional Videos
Agency developed videos and PSAs (public service announcements) may be disseminated without charge due to their objective of raising awareness of a social issue such as cardiac arrest and the importance of citizen involvement in the chain of survival. These can be shown on local television, in movie theaters, through social media platforms and on your agency website.
Outreach
Banners
Banners come in all shapes and sizes and offer a versatile format to share your message. Banners are inexpensive, can be used indoors or outdoors and are very easy to store and reuse.
During a community event Charlottesville-UVA-Albemarle County Emergency Services used retractable banners near their apparatus to create effective photo and video backdrops.
As a "Great American Main Street Award" winner, San Luis Obispo (CA) used their prime real estate to place a high-profile PulsePoint banner.
Los Angeles County Fire Department created a large PulsePoint banner to display between two aerial ladders.
Outreach
Event Tent
A familiar presence at a wide variety of community events, a custom printed pop-up tent offers a highly functional way to share your message at nearly any venue. Easy to store and set up, offering sun or rain protection when needed, a canopy tent is a great marketing resource.
Napa County (CA) originally created their event tent for use at vaccine distribution sites.
Outreach
AED Contests
Contests are great way to create awareness of public access defibrillators. Contests can be designed to ensure the accuracy and completeness of the community AED registry and also to generate conversation around the role and importance of AEDs in cardiac arrest survival.
University of Florida Health held a community Hunt for AEDs to help build the registry and awareness in Alachua County.
Outreach
Sidewalk Chalk Art
Create your message wherever your audience congregates – or maybe have a contest? Anything is possible with a little imagination and a box of sidewalk chalk.
Manatee Public Safety created this chalk mural at the entrance to a busy city park.
Outreach
Promotional Giveaway Items
Interesting and useful items imprinted with a logo and key message, distributed at community events or training sessions, can help create awareness and serve as a lasting reminder. These items can also be used as prizes for contests such as AED registry building events.
Water flasks
USB flash drives, USB car chargers, pins, and badge lanyards.
Stickers
Portable chargers
Hand Sanitizers
Totes
Outreach
Message Boards
Use of municipal highway message boards offer the potential to reach large audiences at little or no cost. Portable message boards can also be used to encourage attendees to visit demonstrations and training opportunities during local public events and community gatherings.