Heart Health and PulsePoint

Spread the Word

PulsePoint Heart Month Toolbox

WELCOME TO THE PULSEPOINT HEART MONTH RESOURCE TOOLBOX

Ideas and resources to engage and encourage your citizens to take care of their heart, learn CPR, register AEDs and download PulsePoint.

Many of the referenced image assets are available for immediate download. For all other marketing needs please contact shannon@pulsepoint.org.

MARKETING IDEAS

  • Leverage your community’s coffee habit! Branded coffee sleeves that could be distributed to area coffee shops. Include PulsePoint download information, information about Heart month or local CPR training opportunities.
  • Add a custom header or footer to all staff emails this February to raise awareness.
PulsePoint Heart Month Email Footer
  • Connect with your local movie theaters and ask about “First Look” or other pre-show marketing opportunities. They might even be willing to donate the time this February. Use one of our “in the can” PSA’s!
  • Use our ready-to-go templates to create an insert about PulsePoint in a utility bill or agency notice. Include them as part of a normal mailing.
  • Engage your local service or community groups (parent groups, Boy/Girl Scouts, veterans, hospital volunteers, etc.) to take CPR classes, register AED’s and download PulsePoint.
  • Is your community hockey or basketball crazy? Many professional, minor league, college and even high school teams have community marketing opportunities during games. Leverage public service nights or other theme events to partner with them to increase awareness.
  • “Gamify” your AED registry with a contest! Offer a prize to whomever registers the most AEDs in your community in the month of February.
  • See if your local recreation guides, community bulletins, civic newsletters or email distributions can include a Heart Month advertisement or editorial “blurb” on CPR, AED and PulsePoint awareness. These publications have incredible shelf life and are a great way to get into every home in your jurisdiction.
  • Check with your local billboard companies (Adams Outdoor, Fairway, Lamar, etc.) to see if they would be willing to donate screen time on their digital billboards. We have dynamic templates, with live data connections to your latest stats, ready to go.
  • Utilize our new template CPR/PulsePoint Infographic to hand out at events, provide to CPR instructors or anywhere you want to market CPR and PulsePoint.
PulsePoint Apparatus Decal

Brand your apparatus and staff vehicles with custom 3M reflective decals letting your community know you’re PulsePoint connected.

RESPONDER MAP

Have you checked your responder map recently? You can get a similar image on demand in your agency portal. Use this image for social media posts or include it with a media alert to local press. Show the power of engaging your community in the fight against Sudden Cardiac Arrest!

PulsePoint Responder Map
Community and professional PulsePoint responders in Tualatin Valley Fire & Rescue (OR)

GET SOCIAL

Social Media is a cost effective and dynamic way to get your message to your community. Use your trusted voice to get the word out. We have crafted Facebook and Twitter banners as well as some social media posts that will start the conversation and increase heart disease and PulsePoint awareness.

Facebook: Tag @PulsePoint.

PulsePoint Heart Month Facebook Profile Overlay

Add a custom Facebook frame to accompany your agency’s profile picture this February.

To add this custom frame to your agency or personal Facebook profile, simply click on your profile image/update, click on “add a frame” and type in “PulsePoint.” PulsePoint’s custom Heart Month frame will pop up!

Update your agency Facebook Cover image for February.

PulsePoint Heart Month Facebook Banner
PulsePoint Heart Month cover image
PulsePoint Heart Month Facebook Banner
PulsePoint Heart Month cover image

Stand-alone Facebook images with relevant Heart Month statistics.

PulsePoint Facebook Heart Month Stat Graphic
PulsePoint Facebook Heart Month Stat Graphic
PulsePoint Facebook Heart Month Stat Graphic
PulsePoint Facebook Heart Month Stat Graphic

Click for larger downloadable images

Suggested posts: 

  • TBT (Throwback Thursday) posts touting your PulsePoint launch, your previous follower numbers vs. how many followers you have today and maybe even a re-post of a great save story.
    • Ex: Check out PulsePoint’s first logo from July 2011! Since our 2011 launch we’ve activated more than 350,000 nearby responders to more than 100,000 CPR-needed alerts.
  • February is ❤️ Month, but you can do more than just wear red. Learn CPR. Download the PulsePoint app. Save a life.
  • This February, during ❤️ Month, show your support by learning CPR and downloading the PulsePoint app. We can make our [INSERT COMMUNITY] heart safe by preventing the nearly 1000 deaths a day caused by sudden cardiac arrest.
  • This Valentine’s Day, show some ❤️ by learning how to save a ❤️. Learn CPR. Download PulsePoint. Save a Life.
  • If you could save someone’s life, would you? In honor of ❤️ Month, learn how mechanic Jeff Olson saved the life of five-week-old Nolan Garrison by learning CPR and downloading the PulsePoint app. WARNING: Tissue Advisory. 😭 Video (2:52), Video w/subtitles (0:46).

Twitter: Include @PulsePoint, @1000livesaday, #HeartMonth.

Update your agency Twitter header for February.

PulsePoint Heart Month Twitter Banner
PulsePoint Heart Month header image
PulsePoint Heart Month Twitter Banner
PulsePoint Heart Month header image

Suggested posts: 

  • This #HeartMonth do more than wear red, become a lifesaver! Learn CPR, download @PulsePoint and save a life! @1000livesaday
  • February is #HeartMonth! Learn CPR, register AEDs and download @PulsePoint to make our community heart safe!
  • February is #HeartMonth. Become a lifesaver by learning CPR and downloading @PulsePoint. Nolan was just 5 weeks old when his life was saved by a PulsePoint responder. Video (2:52), Video w/subtitles (0:46).
  • Nearly 1000 people die every day from sudden cardiac arrest. This #HeartMonth learn CPR and download the @PulsePoint app and help save a life.
  • Although a heart attack and a cardiac arrest are different, a heart attack can lead to sudden cardiac arrest and the need for immediate intervention with CPR and an AED. This #HeartMonth, learn CPR, register AEDs and download @PulsePoint!

AGENCY ON-HOLD SCRIPT

Does your agency have an on-hold message? Update it for Heart Month!

“February is Heart Month. Support [INSERT COMMUNITY] in becoming a heart safe community by learning CPR, downloading the PulsePoint app and following [INSERT AGENCY]. The app will tell you when someone nearby is having a cardiac arrest so that you can start CPR before our crews arrive. Seconds matter and your actions could help save a life.”

RADIO PUBLIC SERVICE ANNOUNCEMENT (:45)

FEBRUARY IS HEART MONTH. SUPPORT [INSERT COMMUNITY] IN BECOMING A HEART SAFE COMMUNITY BY LEARNING C-P-R, DOWNLOADING THE PULSE POINT APP AND FOLLOWING [INSERT AGENCY]. THE PULSE POINT APP WILL TELL YOU WHEN SOMEONE NEARBY IS HAVING A CARDIAC ARREST SO THAT YOU CAN START C-P-R BEFORE PROFESSIONAL RESPONDERS ARRIVE. IT WILL ALSO DIRECT YOU TO THE NEAREST PUBLIC A-E-D, OR AUTOMATED EXTERNAL DEFIBRILLATOR, SO YOU CAN SHOCK THE HEART BACK INTO RYTHYM. SECONDS MATTER AND BYSTANDER C-P-R RESPONSE CAN TRIPLE A PERSON’S CHANCE OF SURVIVAL FROM A CARDIAC ARREST. LEARN C-P-R. DOWNLOAD PULSE POINT. SAVE A LIFE. VISIT PULSE POINT DOT O-R-G FOR MORE INFORMATION. [OR INSERT LOCAL AGENCY WEBSITE.]

SPANISH MARKETING MATERIAL AVAILABLE

PulsePoint Handout Card (Spanish)

Si hablas español?

Marketing materials are available in Spanish! Send a note to shannon@pulsepoint.org to get your customized set of Spanish-language materials today.