Heart Health and PulsePoint

Spread the Word

PulsePoint Heart Month ToolboxWELCOME TO THE PULSEPOINT HEART MONTH RESOURCE TOOLBOX
Ideas and resources to engage and encourage your citizens to take care of their heart, learn CPR, register AEDs and download PulsePoint.

IDEAS, IDEAS AND MORE IDEAS

  • See if your local recreation guides, community bulletins, civic newsletters or email distributions can include a Heart Month advertisement or editorial “blurb” on CPR, AED and PulsePoint awareness. These publications have incredible shelf life and are a great way to get into every home in your jurisdiction.
  • Leverage your community’s coffee habit! Branded coffee sleeves could be distributed to area coffee shops featuring PulsePoint download information, details about Heart Month or local CPR training opportunities.
  • Connect with your local movie theaters and ask about “First Look” or other pre-show marketing opportunities. They might even be willing to donate the time this February. Use one of our “in the can” PSA’s!
  • Use our ready-to-go template to create a water bill or business card insert about PulsePoint. Send them out as part of your normal mailings.
  • Engage your local service or community groups (parent groups, Boy/Girl Scouts, veterans, hospital volunteers, etc.) to take CPR classes, register AED’s and download PulsePoint.
  • Check with your local billboard companies (Adams Outdoor, Fairway, Lamar, etc.) to see if they would be willing to donate screen time on their digital billboards. We have dynamic templates, with live data connections to your latest stats, ready to go. Contact shannon@pulsepoint.org for more information.
  • Contact your local American Heart Association or American Red Cross to see how you can partner with them on efforts to increase awareness of CPR, AED’s and PulsePoint locally this February.
  • Is your community hockey or basketball crazy? Many professional, minor league, college and even high school teams have community marketing opportunities during games. Leverage public service nights or other theme events to partner with them to increase awareness.
  • “Gamify” your AED registry! Offer a prize to whomever registers the most AED’s in your community in the month of February.

NEW MARKETING MATERIALS

Did you know we have a fresh new set of marketing materials? If you launched PulsePoint more than a year ago you might not have the latest and greatest. Reprint your PulsePoint marketing collateral just in time for Heart Month – we have our graphic designer ready to refresh your set. Contact shannon@pulsepoint.org to get started.

RESPONDER MAP

PulsePoint Coverage Map LA Basin
Have you checked your responder map recently? You can get this powerful image on demand in your agency portal. Use this image for social media posts or include it with a media alert to local press. Show the power of engaging your community in the fight against Sudden Cardiac Arrest!

GET SOCIAL
Social Media is a cost effective and dynamic method to use your trusted voice to get the message out. Use our sample posts below to begin the conversation and increase PulsePoint awareness in your community.

Facebook: Share with PulsePoint Facebook page.

This Heart Month, show some ❤️ by learning how to save a life. Learn CPR. Download PulsePoint.

February is ❤️ Month, but you can do more than just wear red. Learn CPR. Download the PulsePoint app. Save a life.

This February during Heart Month, show your support by learning CPR and downloading the PulsePoint app. We can make [INSERT COMMUNITY] heart safe by preventing the nearly 1000 deaths a day caused by sudden cardiac arrest.

If you could save someone’s life, would you? In honor of Heart Month, learn how mechanic Jeff Olson saved the life of five-week-old Nolan Garrison by learning CPR and downloading the PulsePoint app. WARNING: Tissue Advisory. Video (2:52), Video w/subtitles (0:46).

Twitter: Include @pulsepoint, @1000livesaday, #HearthMonth.

This #HeartMonth do more than wear red, become a lifesaver! Learn CPR, download @pulsepoint and save a life!

February is #HeartMonth. Learn CPR, register AEDs and download @pulsepoint to make our community ❤️ safe!

February is #HeartMonth. Become a lifesaver by learning CPR and downloading @pulsepoint. Nolan was just 5 weeks old when his life was saved by a PulsePoint responder. Video (2:52), Video w/subtitles (0:46).

Nearly 1000 people die every day in the U.S. from sudden cardiac arrest. This #HeartMonth learn CPR, download the @pulsepoint app and help save a life. @1000livesaday

Social Media Banners
Template banners for your Facebook or Twitter account.

PulsePoint Heart Month Asset
PulsePoint Heart Month Asset

Click for larger images

AGENCY ON-HOLD SCRIPT

Does your agency have an on-hold message? Update it for Heart Month!

“February is Heart Month. Support [INSERT COMMUNITY] in becoming a heart safe community by learning CPR, downloading the PulsePoint app and following [INSERT AGENCY]. The app will tell you when someone nearby is having a cardiac arrest so that you can start CPR before our crews arrive. Seconds matter and your actions could help save a life.”

RADIO PUBLIC SERVICE ANNOUNCEMENT (:45)

FEBRUARY IS HEART MONTH. SUPPORT [INSERT COMMUNITY] IN BECOMING A HEART SAFE COMMUNITY BY LEARNING C-P-R, DOWNLOADING THE PULSE POINT APP AND FOLLOWING [INSERT AGENCY]. THE PULSE POINT APP WILL TELL YOU WHEN SOMEONE NEARBY IS HAVING A CARDIAC ARREST SO THAT YOU CAN START C-P-R BEFORE PROFESSIONAL RESPONDERS ARRIVE. IT WILL ALSO DIRECT YOU TO THE NEAREST PUBLIC A-E-D, OR AUTOMATED EXTERNAL DEFIBRILLATOR, SO YOU CAN SHOCK THE HEART BACK INTO RYTHYM. SECONDS MATTER AND BYSTANDER C-P-R RESPONSE CAN TRIPLE A PERSON’S CHANCE OF SURVIVAL FROM A CARDIAC ARREST. LEARN C-P-R. DOWNLOAD PULSE POINT. SAVE A LIFE. VISIT PULSE POINT DOT O-R-G FOR MORE INFORMATION. [OR INSERT LOCAL AGENCY WEBSITE.]

SPANISH MARKETING MATERIAL NOW AVAILABLE

PulsePoint Marketing Handout (Spanish)Si hablas español?

We’re excited to announce that both the app and our marketing materials are now available in Spanish! Send a note to shannon@pulsepoint.org to get your customized set of Spanish-language materials today.