Presentations

Community Engagement

Encouraging Participation

Effective community outreach is critical in encouraging citizen engagement. These videos offer a variety of methods to introduce key concepts and encourage PulsePoint participation in your community.

 

Demonstrating Results

Empowering CPR-trained citizens to improve patient outcomes and save lives by reducing collapse-to-CPR and collapse-to-defibrillation times is the promise of PulsePoint.

 

Example Local News Coverage

The best way to get the attention of journalists is with a newsworthy story. Your PulsePoint implementation will provide you with many opportunities – from community CPR/AED training events to save stories attributed to the app.

 

Press Conferences

Press conferences are commonly held to announce PulsePoint coverage in a new community. Media outlets are alerted through an advisory or news release sent to local assignment editors well in advance of the event. Speakers typically include local elected officials, fire chiefs, EMS leadership, sponsors and other dignitaries. Locations are varied but are often a fire station, city hall, community center or other public building.


Howard County Fire & EMS


Los Angeles Fire Department


San Diego County


Los Angeles County Fire Department


Poudre Fire Authority, Fort Collins, CO


Santa Clara County


San Ramon Valley FPD


Alameda County Fire Department

 

Speeches

Los Angeles Mayor Eric Garcetti Opens LAFD PulsePoint Press Conference.


Questions on PulsePoint?
Here’s a good 3-minute overview.


Cupertino Mayor Rod Sinks discusses PulsePoint in his 2015 State of the City Address.


In this TED Talk Richard Price describes the original inspiration for PulsePoint and the challenges of advancing a big idea.


Publications

Research Studies

Nejm_logo2011

Title:

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Mobile-Phone Dispatch of Laypersons for CPR in Out-of-Hospital Cardiac Arrest

Author:

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Mattias Ringh, Mårten Rosenqvist, Jacob Hollenberg, et al

Publication:

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The New England Journal of Medicine

Date:

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June 11, 2015

Findings:

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A mobile-phone positioning system to dispatch lay volunteers who were trained in CPR was associated with significantly increased rates of bystander-initiated CPR among persons with out-of-hospital cardiac arrest.

Integration of mobile-phone positioning systems with AED registries may facilitate lay responders in locating the nearest AED and thereby increase efficacy in public-access defibrillation programs.

Almost 10,000 people voluntarily joined the program without any financial compensation, and no major adverse events were reported.

 
Resuscitation Logo

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Lay persons alerted by mobile application system initiate earlier cardio-pulmonary resuscitation: a comparison with SMS- based system notification

Author:

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Caputo Maria Luce, Muschietti Sandro, Burkart Roman, Benvenuti Claudio, Conte Giulio, Regoli François, Mauri Romano, Klersy Catherine, Moccetti Tiziano, Auricchio Angel

Publication:

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Resuscitation

Date:

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March 4, 2017

Findings:

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The mobile app system is highly efficient in the recruitment of first responders, significantly reducing the time to the initiation of CPR thus increasing survival rates.

 
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A text message alert system for trained volunteers improves out-of-hospital cardiac arrest survival

Author:

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Ruud W.M. Pijls, Patty J. Nelemans, Braim M. Rahel, Anton P.M. Gorgels

Publication:

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Resuscitation

Date:

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June 8, 2016

Findings:

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The text message alert system is effective in increasing survival to hospital discharge in OHCA victims and the degree of disability or dependence after survival is low.

 
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Title:

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Use of Mobile Devices, Social Media, and Crowdsourcing as Digital Strategies to Improve Emergency Cardiovascular Care

Author:

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John S. Rumsfeld, MD, PhD, FAHA, Chair; Steven C. Brooks, MD, MHSc; Tom P. Aufderheide, MD, FAHA; Marion Leary, MPH, MSN, RN, FAHA, et al

Publication:

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Circulation

Date:

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June 21, 2016

Findings:

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Digital strategies represent novel interventions to potentially improve care delivery and patient outcomes for emergency cardiovascular conditions.

 
Nejm_logo2011

Title:

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Early Cardiopulmonary Resuscitation in Out-of-Hospital Cardiac Arrest

Author:

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Ingela Hasselqvist-Ax, Gabriel Riva, Johan Herlitz, et al

Publication:

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The New England Journal of Medicine

Date:

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June 11, 2015

Findings:

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CPR performed before EMS arrival was associated with a 30-day survival rate after an out-of-hospital cardiac arrest that was more than twice as high as that associated with no CPR before EMS arrival.

 
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Title:

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Strategies to Improve Cardiac Arrest Survival: A Time to Act

Author:

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Robert Graham, Margaret A. McCoy, and Andrea M. Schultz

Publication:

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Institute of Medicine

Date:

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June 30, 2015

Findings:

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The immediate, hands-on response of bystanders to cardiac arrest is critical to improve rates of effective resuscitation and, thereby, increase the likelihood of survival and positive neurologic outcomes for out-of-hospital cardiac arrest.

Bystander CPR makes the next link in the chain of survival, early defibrillation, more effective by increasing the proportion of individuals who are found with a shockable rhythm.

Many national and international registry studies indicate that bystander CPR can increase survival rates for OHCA between 50 and 500 percent.

Theoretically, a member of the public could be sued for providing bystander CPR; however, the committee is unaware of any successful suit of this type.

Use of PulsePoint is discussed on Pg. 160-161.

 

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Title:

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Association of Bystander and First-Responder Intervention With Survival After Out-of-Hospital Cardiac Arrest in North Carolina, 2010-2013

Author:

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Malta Hansen, Carolina, Kragholm, Kristian et al

Publication:

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Journal of the American Medical Association

Date:

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July 21, 2015

Findings:

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Following a statewide educational intervention on rescusitation training, the proportion of patients receiving bystander-initiated CPR and defibrillation by first responders increased and was associated with greater likelihood of survival. Bystander-initiated CPR was associated with greater likelihood of survival with favorable neurological outcome.

 

Physio Logo

Title:

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Bystander Response to Cardiac Arrest is Critical to Improve Rates of
Effective Resuscitation

Publication:

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Physio-Control, Inc.

Date:

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October 16, 2015

Findings:

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Utilizing laypeople as CPR/AED responders for out-of-hospital cardiac arrest has been occurring to some extent over the last decade. Advances in cellular technology are enhancing the ability to notify and direct laypersons trained in CPR/AED to the scene of a cardiac arrest.

 

IDC Logo

Title:

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IDC White Paper: You can be more secure in the cloud than in your own data center

Author:

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Pete Lindstrom

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International Data Corporation

Date:

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July, 2015

Findings:

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Independent research firm IDC outlines how to think about the security of applications in the cloud, and how you can be more secure in the AWS Cloud than in your own data center.

Images

Stock Images

PulsePoint Respond

CPR Needed Notification Lock Screen Spacer CPR Needed Map Screen Spacer Structure Fire Map Detail Spacer Streaming Radio

PulsePoint AED

Add New AED Spacer Add Photo Spacer Production AED Spacer Position AED

Responder Maps

Responders Spacer Activation Map
Images

Logos and Icons

PulsePoint-Black-logo Spacer PulsePoint-White-Logo
PulsePoint Black Black Pin Logo Spacer PulsePoint White White Pin Logo
PulsePoint-Respond-Logo-Black small Spacer PulsePoint-Respond-Logo-White small
PulsePoint-AED-logo-black small Spacer PulsePoint-AED-logo-white small

App Icons

PulsePoint AED App Icon Spacer PulsePoint Respond App Icon
Images

iOS App Screens

PulsePoint Respond

Alert Lock Screen Spacer Alert Map Screen Spacer iPhone6 CPR How-to Screen
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iPhone6 Incident List Spacer iPhone6 Incident Map Spacer iPhone6 Agency Dropdown

 

PulsePoint AED

PulsePoint AED Add Photo Spacer PulsePoint AED Edit Spacer PulsePoint AED Gym
Images

Android App Screens

PulsePoint Respond

Agency Incident List Spacer Alert Map Screen Spacer CPR How-to Screen

PulsePoint AED

Alert Lock Screen Spacer Alert Map Screen Spacer CPR How-to Screen
Outreach

Marketing Collateral

PulsePoint Professional Services provide a robust set of custom marketing and public relations tools to help you effectively raise awareness, drive citizen engagement and encourage adoption of PulsePoint Respond and PulsePoint AED in your community.

Together, we can ignite the lifesaving potential of CPR-trained citizen responders and help improve Sudden Cardiac Arrest outcomes.

Please take a minute to review the examples below.

Launch Event

Two-sided Phone Cutout Card

This item is typically created as a two-sided phone-sized card customized with an agency-specific app screenshot on the front and agency and sponsor logos on the back. This item can also be produced as a single-sided 36″ x 36″ or 48″ x 48″ easel sign.

  • PulsePoint Respond Front / Back

  • PulsePoint AED Front / Back

  • Handout Materials

  • Easel Sign


Two-sided Postcard

This item is typically created as a two-sided 4″ x 6″ full bleed postcard featuring PulsePoint Respond on one side and PulsePoint AED app on the other, customized with agency-specific app screenshots. This item can also be produced as a single-sided 20″ x 30″ or 30″ x 50″ easel sign.

  • Postcard

  • Easel Sign


Phone Poster

This item is typically created as a one-sided 8-1/2″ x 11″ full bleed flyer customized with agency-specific app screenshots. This item can also be produced as a 20″ x 30″ or 30″ x 50″ easel sign.

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Person Poster

This item is typically created as a one-sided 8-1/2″ x 11″ full bleed flyer customized with agency and sponsor logos. This item can also be produce as a 20″ x 30″ or 30″ x 50″ easel sign. Eight model options (faces) are available.

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  • Model Options


Tri-fold Brochure

This item is typically created as a two-sided 8-1/2″ x 11″ full bleed folded brochure customized with agency-specific app screenshots along with agency and sponsor logos.

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  • Model Options

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Handout Card

This item is typically created as a two-sided full bleed business card customized with agency-specific app screenshots and logos. This item can also be produced as a 4″ x 6″ postcard.

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Infographic

An infographic (information graphic) is a representation of information in a graphic format designed to make the data easily understandable at a glance. Infographics can be printed or distributed as images via social media sites such as Facebook and Twitter.

  • Everyday Heroes Needed

  • Wireless Foundation

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Banner

This item is typically created as a one-sided 2′ x 6′ or 3′ x 10′ vinyl product customized with an agency-specific app screenshot and agency and sponsor logos. Banners can be used indoors or outdoors and commonly include grommets or pole pockets for easy hanging.

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Retractable Banner

Retractable banners stand on their own and create a simple and convenient pop up display. They are durable and very easy to transport and store. This item is typically created as a one or two-sided 36″ x 80″ or 36″ x 92″ self-contained product with case, customized with an agency-specific app screenshot and agency and sponsor logos.

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  • Model Options

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Billboard

We’ll help you with outdoor advertising designs that will catch the eye of drivers and be readable at highway speeds.

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Podium Sign

This item is typically created as a 18″ x 18″ full bleed image on foam core board customized with agency and sponsor logos and an event hashtag. It can be temporarily attached to the podium with double-side tape or velcro fasteners.

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Sticker/Cling

Small Citizen Responder Stickers and PulsePoint Connected Stickers can be attached to school binders, laptops, etc. and are a popular promotional item at community events. Larger versions can be placed on vehicles and apparatus to help agencies identify themselves as an organization that is providing PulsePoint to their community (similar to CFAI or CAAS accreditation insignias). The stickers are automotive quality with 3M reflective backing available three sizes 3-1/4”, 5-3/4”, and 9-1/4”.

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Outreach

Additional
Outreach
Materials

Need some inspiration for your marketing campaign? Check out these ideas from other PulsePoint agencies.

Challenge Coins
Challenge Coin PulsePoint HeadsSpacerChallenge Coin PulsePoint TailsSpacerChallenge Coin PulsePoint ECH
Promotional Items
Flash Drive FrontSpacerUSB Charger
PulsePoint Lapel PinPulsePoint AED Lapel PinPulsePoint Logo Lapel Pin
Lanyard
Sticker