Engagement Videos
Community Engagement
Building Internal Support
Successfully launching PulsePoint begins by ensuring that community stakeholders are familiar with the initiative and all program goals before the public announcement. Key colleagues at this initial stage include elected officials, command staff, employees and labor leadership, EMS partners, dispatch center and technology staff, and ancillary community organizations and sponsors.
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Encouraging Community Participation
Effective community outreach is critical in encouraging citizen engagement. These videos offer a variety of methods to introduce key concepts and encourage PulsePoint participation in your community.
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News Coverage
Empowering CPR-trained citizens and off-duty professionals to improve patient outcomes and save lives by reducing collapse-to-CPR and collapse-to-defibrillation times is the promise of PulsePoint.
View more like this or see our latest stories on Twitter.
Press Conferences
Press conferences are commonly held to announce PulsePoint coverage in a new community. Media outlets are alerted through an advisory or news release sent to local assignment editors well in advance of the event. Speakers typically include local elected officials, fire chiefs, EMS leadership, sponsors and other dignitaries. Locations are varied but are often a fire station, city hall, community center or other public venue.
Howard County Fire & EMS
Los Angeles Fire Department
San Diego County
Los Angeles County Fire Department
Historical Perspective
In this TED Talk Richard Price describes the original inspiration for PulsePoint and the challenges of advancing a big idea.
Questions on PulsePoint?
Here’s a good 3-minute overview.
Research Studies
Research Studies

Title
Mobile-Phone Dispatch of Laypersons for CPR in Out-of-Hospital Cardiac Arrest
Authors
Mattias Ringh, M.D., Mårten Rosenqvist, M.D., Ph.D., Jacob Hollenberg, M.D., Ph.D., Martin Jonsson, B.Sc., David Fredman, R.N., Per Nordberg, M.D., Hans Järnbert-Pettersson, Ph.D., Ingela Hasselqvist-Ax, R.N., Gabriel Riva, M.D., and Leif Svensson, M.D., Ph.D. (June 11, 2015)
Findings
A mobile-phone positioning system to dispatch lay volunteers who were trained in CPR was associated with significantly increased rates of bystander-initiated CPR among persons with out-of-hospital cardiac arrest.
Integration of mobile-phone positioning systems with AED registries may facilitate lay responders in locating the nearest AED and thereby increase efficacy in public-access defibrillation programs.
Almost 10,000 people voluntarily joined the program without any financial compensation, and no major adverse events were reported.


Authors
Caputo Maria Luce, Muschietti Sandro, Burkart Roman, Benvenuti Claudio, Conte Giulio, Regoli François, Mauri Romano, Klersy Catherine, Moccetti Tiziano, Auricchio Angel (March 4, 2017)
Findings
The mobile app system is highly efficient in the recruitment of first responders, significantly reducing the time to the initiation of CPR thus increasing survival rates.


Authors
Angelo Auricchio, Lorenzo Gianquintieri, Roman Burkart, Claudio Benvenuti, Sandro Muschietti, Stefano Peluso, Antonietta Mira, Tiziano Moccetti, Maria Luce Caputo (May 19, 2019)
Findings
The dispatch of lay first responders directly to the OHCA site instead of first retrieving the AED, significantly decreases the time to CPR initiation.


Title
A text message alert system for trained volunteers improves out-of-hospital cardiac arrest survival
Authors
Ruud W.M. Pijls, Patty J. Nelemans, Braim M. Rahel, Anton P.M. Gorgels (June 8, 2016)
Findings
The text message alert system is effective in increasing survival to hospital discharge in OHCA victims and the degree of disability or dependence after survival is low.


Authors
John S. Rumsfeld, Steven C. Brooks, Tom P. Aufderheide, Marion Leary, Steven M. Bradley, Chileshe Nkonde-Price, Lee H. Schwamm, Mariell Jessup, Jose Maria E. Ferrer, Raina M. Merchant (August 23, 2016)
Findings
Digital strategies represent novel interventions to potentially improve care delivery and patient outcomes for emergency cardiovascular conditions.


Title
Early Cardiopulmonary Resuscitation in Out-of-Hospital Cardiac Arrest
Authors
Ingela Hasselqvist-Ax, R.N., Gabriel Riva, M.D., Johan Herlitz, M.D., Ph.D., Mårten Rosenqvist, M.D., Ph.D., Jacob Hollenberg, M.D., Ph.D., Per Nordberg, M.D., Ph.D., Mattias Ringh, M.D., Ph.D., Martin Jonsson, B.Sc., Christer Axelsson, R.N., Ph.D., Jonny Lindqvist, M.Sc., Thomas Karlsson, B.Sc., and Leif Svensson, M.D., Ph.D. (June 11, 2015)
Findings
CPR performed before EMS arrival was associated with a 30-day survival rate after an out-of-hospital cardiac arrest that was more than twice as high as that associated with no CPR before EMS arrival.


Title
Bystander Efforts and 1-Year Outcomes in Out-of-Hospital Cardiac Arrest
Authors
Kristian Kragholm, M.D., Ph.D., Mads Wissenberg, M.D., Ph.D., Rikke N. Mortensen, M.Sc., Steen M. Hansen, M.D., Carolina Malta Hansen, M.D., Ph.D., Kristinn Thorsteinsson, M.D., Ph.D., Shahzleen Rajan, M.D., Freddy Lippert, M.D., Fredrik Folke, M.D., Ph.D., Gunnar Gislason, M.D., Ph.D., Lars Køber, M.D., D.Sc., Kirsten Fonager, M.D., Ph.D., et al. (May 4, 2017)
Findings
Bystander CPR and defibrillation were associated with risks of brain damage or nursing home admission and of death from any cause that were significantly lower than those associated with no bystander resuscitation.


Title
Strategies to Improve Cardiac Arrest Survival: A Time to Act
Authors
Robert Graham, Chair, Mickey Eisenberg, Vice Chair (June 30, 2015)
Findings
The immediate, hands-on response of bystanders to cardiac arrest is critical to improve rates of effective resuscitation and, thereby, increase the likelihood of survival and positive neurologic outcomes for out-of-hospital cardiac arrest.
Bystander CPR makes the next link in the chain of survival, early defibrillation, more effective by increasing the proportion of individuals who are found with a shockable rhythm.
Many national and international registry studies indicate that bystander CPR can increase survival rates for OHCA between 50 and 500 percent.
Theoretically, a member of the public could be sued for providing bystander CPR; however, the committee is unaware of any successful suit of this type.
Use of PulsePoint is discussed on Pg. 160-161.
App Previews
App Previews
Quickly learn the basics of PulsePoint Respond and PulsePoint AED with these simple how-to app previews. Tap the Share icon to download or embed these videos.
CPR-needed Notification Sequence
Adding an AED
Marketing Projects
Marketing Projects
Need inspiration for a larger marketing campaign? Check out these winning ideas from other PulsePoint agencies.
Marketing Collateral
Marketing Collateral
PulsePoint Professional Services provide a robust set of custom marketing and public relations tools to help you effectively raise awareness, drive citizen engagement and encourage adoption of PulsePoint Respond and PulsePoint AED in your community. Together, we can ignite the lifesaving potential of CPR-trained citizen responders and help improve Sudden Cardiac Arrest outcomes. Please take a minute to review the examples below.
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Two-sided Postcard
This item is typically created as a two-sided 4″ x 6″ full bleed postcard featuring PulsePoint Respond on one side and PulsePoint AED on the other, customized with agency and sponsor logos. This item can also be produced as a single-sided 20″ x 30″ or 30″ x 50″ easel sign.
Poster
This item is typically created as a one-sided 8-1/2″ x 11″ full bleed flyer customized with agency and sponsor logos. This item can also be produced as a 20″ x 30″ or 30″ x 50″ easel sign.
Handout Card
This item is typically created as a two-sided full bleed business card customized with agency and sponsor logos. This item can also be produced as a 4″ x 6″ postcard.
Infographic
An infographic (information graphic) is a representation of information in a graphic format designed to make the data easily understandable at a glance. Infographics can be printed or distributed as images via social media sites such as Facebook and Twitter.
Banner
This item is typically created as a one-sided 2′ x 6′ or 3′ x 10′ vinyl product customized with agency and sponsor logos. Banners can be used indoors or outdoors and commonly include grommets or pole pockets for easy hanging.
Retractable Banner
Retractable banners stand on their own and create a simple and convenient pop up display. They are durable and very easy to transport and store. This item is typically created as a one or two-sided 36″ x 80″ or 36″ x 92″ self-contained product with case, customized with agency and sponsor logos.